Alyssa Kluge
Director, Communications
Thrive Market
As Head of Communications at Thrive Market, Alyssa Kluge has transformed the brand’s positioning through a strategic earned media approach, thought leadership initiatives, and award-winning campaigns. Kluge redefined the role of PR as a “protector of reputation,” prioritizing brand integrity. In one instance, when a Texas high school used the Thrive Market name for a pop-up, she opted for collaboration over confrontation, offering branded products for their store. Driven by a mission to address food insecurity, Kluge worked with congressional representatives to secure SNAP EBT approval for Thrive Market, directly engaging legislators and advocating for change. Her efforts led to Thrive Market’s role in upcoming legislation poised to reshape online SNAP acceptance and solidified its position as the first online-only grocer to accept food stamps online in 2024. Kluge has also broadened Thrive Market’s spokesperson bench beyond executives, empowering employees to serve as thought leaders across media. This approach has amplified the brand’s credibility and reflected Thrive Market's commitment to inclusivity. Prior to joining Thrive Market, Alyssa directed the AZIONE LA office while the PR firm represented clients such as Girlboss, Sophia Amoruso, Sweetgreen, Equinox, and Seed.
Career Highlights
Solidified Thrive Market’s position as the first online-only grocer to accept food stamps online in 2024
Established Thrive Market as a trusted partner and thought leader in both the business and the health & wellness spaces
Create a founder-hosted, episode-style feature-length podcast for Thrive Market
