Marcomms’ Most Influential, 2024: Alexandra Lasky

Alexandra-Lasky-The-Influence

Alexandra Lasky

CEO/Owner

The Influence

Alexandra Lasky is a seasoned public relations expert and the founder of The Influence, a boutique PR and marketing agency that has made a significant mark in the entertainment, lifestyle, and consumer branding sectors. With over 22 years of experience in the industry, she has successfully shaped the agency’s reputation as a trusted partner for brands seeking innovative strategies to build visibility and authenticity. Her hands-on leadership style has led to the successful activation of global campaigns, including at major events like the Venice Film Festival, Milan Fashion Week, and Stagecoach Music Festival. These initiatives have allowed her clients to make lasting impressions on a global scale, whether through exclusive events, product launches, or curated media partnerships. Alexandra’s strategic vision goes beyond client campaigns—she has built The Influence into a powerhouse by creating a workplace culture that fosters creativity and growth. As an advocate for women’s empowerment, mental health awareness, and education, she integrates purpose-driven initiatives into her PR work, ensuring her clients not only achieve business success but also contribute positively to the communities they serve. Her agency has worked with high-profile charities like Unicef, AmFar, and Cure Addiction Now, helping to raise awareness and funds for various important causes.

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