Marcomms’ Most Influential, 2024: Aisha Fletcher

Aisha-Fletcher-Restaurant-Brands-International

Aisha Fletcher

Vice President, Communications, U.S. Brands

Restaurant Brands International

Aisha Fletcher is a highly respected communications leader, known for her ability to drive strategic communications across some of the most iconic brands in the quick-service restaurant industry. As Vice President of Communications at Restaurant Brands International (RBI), Fletcher oversees the communications strategies for Burger King, Popeyes, and Firehouse Subs, elevating communications to a core driver of business success. Fletcher played a key role in launching Burger King's $400M Reclaim the Flame plan, which resulted in momentous franchisee engagement and buy-in. Additionally, she led the implementation of the “Easy to Love” plan at Popeyes, which simplified restaurant operations for franchisees and improved the guest experience. Fletcher also integrated public relations as a key voice within the marketing strategy, fostering a collaborative environment that led to innovative influencer programs that positively impacted brand sentiment on social media. Fletcher’s leadership also includes the introduction of all-employee Town Hall meetings, designed to drive awareness of business results, provide transparency, and enhance internal culture. As a mentor, she continues to inspire her teams with her empathetic leadership style, fostering a culture of kindness, collaboration, and strategic excellence.

Career Highlights




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