Marcomms’ Most Influential, 2023: Sheikina Liverpool

Sheikina Liverpool

Head of Corporate Communications


Sheikina Liverpool is Head of Corporate Communications at BIRKENSTOCK, where her expertise in building and sustaining positive sentiment for the brand played a crucial role in the success of their IPO in October 2023. A few recent initiatives illustrate Sheikina’s innovation; in step with their IPO, Sheikina spearheaded BIRKENFIELDS, a series of interactive public green spaces designed to give New Yorkers respite from walking the concrete jungle. This initiative invited the public on a sensory experience that shed light light on BIRKENSTOCK's commitment to foot health and heritage by highlighting the origins of the iconic footbed. She also orchestrated a multi-city bus tour to create awareness around the “Royalty By Maluma” collection with Macy’s, giving fans an exclusive, one-of-a-kind experience that ultimately helped drive e-commerce sales and traffic to the collection on Macy’s website. In the run-up to BIRKENSTOCK’s 250th anniversary in 2024, Sheikina took charge of the brand’s first large-scale event hosted in the U.S., transforming Cipriani 25 Broadway into a plant-laden indoor oasis with more than 300 guests from around the world. While at the helm of communication strategies, she has successfully positioned BIRKENSTOCK as a pioneering voice within the industry. 

Career Highlights

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