Chief Marketing Officer
Neda Whitney currently serves as Chief Marketing Officer at Ring Concierge – the first for the brand. Since joining, Neda has restructured the marketing org with 6 new hires and led 3 sold out launches. She has also led the groundbreaking brand partnership with Poosh by Kourtney Kardashian and is leading the upcoming 10th anniversary brand campaign and iconic product launch. During her tenure the brand has also been awarded Glossy's best use of Instagram. Previously, Neda served as Head of Marketing, Christie's Americas, where she oversaw the rebranding of its 20th and 21st century art departments, partnerships with influential tastemakers such as Edward Enninful, Kelly Wearstler and Tabitha Simmons, groundbreaking activations like the display of artwork at Barclay Center and full scale takeovers of Rockefeller Center, the watershed sale of Beeple's 69m NFT and the world's largest auction, with the 1.6bn sale of the Paul G. Allen collection. As evidenced by her time at Christie’s and in the current tenure at Ring Concierge, Neda continuously hires a majority female team to promote and nurture the careers of rising female talent.
Accelerated Ring Concierge’s growth on TikTok to hit annual goals within her first two months at the brand, and targeting younger demographics to grow the brand's Gen Z funnel
Launched several sold-out collections at accessible price points to ensure that Ring Concierge is speaking to both millennials and Gen Z
Helmed the development of Christie’s America’s award winning metaverse platform and NFT sales
Launched and grew Christie’s America’s TikTok to over 100K and launched one of Uber's most impactful media campaigns with Uber Ads targeting Frieze LA art patrons to the March Christie's sale, leading to the highest CTR the platform had ever recorded
Keynote speaker at Cannes, spoke at CES, Adweek and on Gary Vaynerchuck's ‘Marketing for the Now’ podcast
Has been published in The Wall Street Journal, Vogue Business, ArtNet, Glossy and Digiday