Chief Brand Officer
Meaghan Cox is currently Chief Brand Officer at Jenni Kayne, working across the Pacific Group’s three brands: Jenni Kayne, Jenni Kayne Home and Oak Essentials. For the past seven years, she’s overseen brand creative, partnerships, events and retreats, press, social and general brand storytelling across channels. Meaghan successfully spearheaded category expansion with the launch of Jenni Kayne Home and Oak Essentials; the brand has scaled immensely, putting them in a prime position for an IPO deal in 2024. Meaghan led the strategy, execution and content for the Jenni Kayne Ranch in California, Santa Ynez, where the team turned a home into a luxury bed and breakfast for five months. The brand hosted celebrities, influencers and editors from WWD, Architectural Digest, Vogue, Vanity Fair, Travel + Leisure, Harper's Bazaar and The Cut. The content from the Ranch project catapulted them to be the #2 most-followed home brand on TikTok, which they still are to this day, and solidified Jenni Kayne’s position as a content-first brand. Under Meaghan’s leadership, Jenni Kayne most recently converted one of their interiors projects into a three-month spa for their wellness brand Oak Essentials, designing an experience that was so successful, the brand is now looking to offer a more public-facing angle to Oak customers in 2024. Jenni Kayne established their Live Well Program in 2022, and Meaghan helped to inspire some of the culture changes including unlimited PTO, a yearly wellness stipend, courses on financial wellness and more.
Helped scale Jenni Kayne from $8M in 2018 to $140M in 2022, turned Jenni Kayne Home into a $22M business and supported Oak Essentials’ growth from 1.4M in 2021 to 7.1M in 2022
Led Jenni Kayne to be selected as one of Fast Company’s Most Innovative Companies in 2023, and also win WWD’s Best Performing Retailer Small Cap in 2022
Jenni Kayne was chosen to be in Meta’s disruptors program (.002% of all brands are chosen for this program)