Marcomms’ Most Influential, 2023: Mary Fiance

Mary Fiance

Vice President, Strategic Communications

Muscular Dystrophy Association

Mary Fiance has over two decades of experience in nonprofit public relations and development, and has served as the National Vice President of Strategic Communications at the Muscular Dystrophy Association (MDA) since 2018. Her leadership of the organization’s campaigns and messaging have built MDA as the nation’s most innovative philanthropic investor in neuromuscular disease research and treatments for muscular dystrophies, including breakthrough in Duchenne muscular dystrophy, ALS (aka Lou Gehrig’s disease) and many other muscle disorders. She’s credited with successfully establishing a communications strategy and transitioning the voice of MDA back to the community. Among the campaigns that have benefited from her approach include the 2023 #AccessibleAirTravel Campaign, run in partnership with MDA’s Advocacy Team, which contributed to a major outcome: an FAA commitment to making lavatories on planes accessible to people with disabilities. With the Dutch Bros #DrinkOneForDane campaign, Mary’s strategy for engagement with families and medical professionals for a leading partner in funding ALS led to doubling millions of dollars in revenue (from $1.3 million in 2018 to $2.5 million in 2023). She is also recognized for the launch of MDA Let's Play, a gaming program in partnership with Microsoft, which has grown by over 2,000 participants and over 3 million viewers participating worldwide. 

Career Highlights

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