Vice President of Marketing
Watches of Switzerland
Katie Reed specializes in increasing accessibility into the luxury watch and jewelry space by introducing cross sections of culture, an expertise she brings to her role as Vice President of Marketing at Watches of Switzerland. Katie built the marketing team, strategy and systems infrastructure, and the business has grown $120 million to $800 million in under five years.
She is recognized for commissioning Berlin-based neon artist Olivia Steele to create "Here For A Good Time" neon artwork for holiday retail windows, and introducing artists into the world of Watches of Switzerland through advertising campaigns and event series. Katie also created and launched a mobile airstream retail unit with summer residency in the Hamptons including a 360-marketing campaign under the hashtag #wosanytimeanywhere. One campaign dubbed by WWD as “groundbreaking” was the Mayors multi-branded jewelry campaign featuring Bulgari, Messika and Gucci, to name a few; the brands were featured together on models for the first time, and led to the highest traffic impressions delivered to ecommerce for jewelry in company history. Prior to joining The Watches of Switzerland Group as Vice President of Marketing, Katie Reed served as the Vice President of Surface Media and Publisher of Watch Journal. Katie previously founded Reed Branding, a full service agency, and also held marcomms posts at Akris and Patek Philippe.
#wosanytimeanywhere was the highest performing timepiece brand campaign in WOSG company history
Led Watches of Switzerland for the first-ever launch of a new product through a VR supported social series, which garnered over 1 billion media impressions and remains the highest performing and sales generating exclusive the Watches of Switzerland Group has launched
Hosted the Grand Prix d' Horlogerie de Geneve (GPHG) for the first time in the US at the WOS Soho location in NYC
Recognized by the Wall Street Journal as a “Woman of Note”
Served as an expert for AdWeek’s panel discussion on advertising custom content in a cookie-less future
Quoted in the Huffington Post and The New York Times