Chief Brand Officer
Gabby Cohen is Chief Brand Officer for Aspen One, overseeing global marketing, brand strategy and communications for Aspen’s three business units: Aspen Snowmass, Aspen Hospitality and ASPENX. A senior executive with an established reputation for innovative marketing and brand leadership, Gabby has been a marketing leader for major businesses across hospitality, fashion, tech, lifestyle and retail, to name a few. Prior to her current role, Gabby was the Global Head of Brand & Communications at Harry’s Inc., where she launched new brands, corporate communications and a brand marketing practice across the brand’s portfolio. Before that, she was Chief Brand Officer at Rent the Runway, serving as part of the leadership team responsible for the brand’s $1B valuation, ushering the company’s expansion into new categories including home and kids and helping to grow their unlimited subscription service 100% year-over-year (today, Unlimited accounts for over 70% of Rent the Runway’s revenue). Prior to her tenure at Rent the Runway, Gabby was the SVP of PR and Brand Strategy at SoulCycle, growing the business from five to more than 85 studios in eight years, with daily ridership increasing from 1,300 to nearly 20,000 per day. Before SoulCycle, Cohen headed up media relations at Nancy J. Friedman Public Relations.
Scaled SoulCycle from 4 to 85 studios in 10 new markets, and developed new programs including Destination Soul
Launched home and kids for Rent the Runway
Honored in PR Week's 40 Under 40
Launched and scaled new brands for Harry's Inc., including Flamingo, Harry's first women's brand