Marcomms’ Most Influential, 2023: Connor Smith

Connor Smith

Vice President, Masterbrand Strategy

IHG Hotels & Resorts

Connor Smith joined IHG Hotels & Resorts as Vice President, Masterbrand Strategy in 2021, leading the brand, creative and communication strategies for the launch of the company’s new Masterbrand positioning of 19 brands and over 6,000 properties. Following the height of the pandemic, Connor played a critical role in developing and launching an inaugural Masterbrand concept for IHG, including his innovative vision for the company’s multi-million dollar ‘Guest How you Guest’ campaign. He recently spearheaded the global brand, marketing and communications strategies for the reimagined IHG One Rewards loyalty program – now one of the most rewarding and cutting-edge loyalty programs in the industry. He’s also behind IHG’s new partnership strategy, designed to reach and provide value to the next generation of travelers; the company has collaborated with Live Nation’s music festivals like Lollapalooza, Governor’s Ball and Wilderness Festival as well as sports venues like the US Open, Major League Soccer and the Europe Rugby Champions Cup. Prior to joining IHG, Connor led the brand team at IHG’s Kimpton Hotels & Restaurants, starting as a Brand Manager and eventually leading a talented team of communicators as Vice President, Brand + Marketing. 

Career Highlights

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