VP of Brand Partnerships
Amanda Henry is VP of Brand Partnerships at Therabody, leveraging her marcomms skills to bridge the gap between business objectives and cultural trends. Her impactful leadership journey at Therabody began with her role as the head of public relations, and later Vice President of Global Public Relations, a role in which she directed worldwide public communications, managed consumer press activities in nine countries and spearheaded international expansion efforts. Amanda's leadership has played a pivotal role in planning nearly a dozen product launches, and her creative activations with influencers, press and the Therabody community have left a lasting impression. Examples like the Theraface launch and the Last Day of Summer Camp event demonstrate her ability to connect with audiences on a personal level. When Therabody launched its CBD line, Amanda created a mailer template that included a comprehensive Wellness Guide that not only featured Therabody's CBD products but also educated consumers on CBD in general, helping them make informed decisions. This innovative approach garnered press coverage and influencer attention, contributing to the successful launch of the new division and even winning a Men's Health CBD award. During the pandemic, her forward-thinking approach – including charitable initiatives, online series and partnerships – kept Therabody resilient and also contributed to sales growth. Prior to joining Therabody, Amanda played a pivotal role in establishing Brooklyn PR, a black Female-owned PR agency, and co-founded B.Y.O.U., a groundbreaking company connecting female-owned businesses with essential support. Amanda supports and engages with female founders and serves as an angel investor, specifically focusing on empowering and nurturing female-founded brands and early-stage consumer startups.
Invited by the University Tecnológico de Monterrey in Guadalajara to speak at the International Communication Congress "RED2: Transmedia"
Interviewed by The Female Quotient during the Cannes Lions Festival
Spoke at EY (Ernst & Young)’s Professional Women's Network Event: Amanda was a featured speaker at an event organized by EY's Professional Women's Network event
Selected as a member of the 2023 Young Lions PR Competition Jury