Aidaly Sosa Walker
Head of Marketing US
In her three-year tenure as Head of Marketing at Tony’s Chocolonely US, Aidaly Sosa Walker has already played a crucial role in elevating Tony’s Chocolonely from a successful Dutch brand to a formidable challenger in the United States. Under her leadership, the brand has strategically focused on the American consumer through impactful initiatives like the "Make Your Voice Heard" civic engagement campaign launched in 2020, where Tony’s Chocolonely connected with fans on a deep level through Chocotruck tours and brand activations in key cities. Aidaly has also helped boost the brand's presence in major retailers like Target, and establish successful partnerships with mission-minded brands like Ben & Jerry's. Campaigns like Sweet Solution, which have a dual focus on creating quality chocolate while working to end exploitation in the cocoa industry, have caught major media and consumer attention; Aidaly has doubled Tony’s Chocolonely’s brand awareness and played a key role in tripling the size of the business in the United States. Born and raised in Curaçao, Aidaly studied in Amsterdam and graduated with a degree in International Business before embarking on a 10-year career in fashion communications and eventually joining Tony’s Chocolonely US.
Developed Tony’s Open Chain, the platform through which brands, like Ben & Jerry’s can adopt Tony’s supply chain Sourcing Principles
Secured Tony’s Chocolonely as a key source for documentaries like the “Bitter Chocolate” episode of Rotten on Netflix and CBS Sunday Morning’s recent segment “The Bittersweet Reality Behind Chocolate”
Spoke at Marketing Brew’s The Brief Summit, NY Coffee Festival and The PR Net Future Focus Conference
Interviewed by AdWeek for her role in Tony's Chocolonely's experiential work with Cinespia