Marcomms’ Most Influential, 2023: Aidaly Sosa Walker

Aidaly Sosa Walker

Head of Marketing US

Tony's Chocolonely

In her three-year tenure as Head of Marketing at Tony’s Chocolonely US, Aidaly Sosa Walker has already played a crucial role in elevating Tony’s Chocolonely from a successful Dutch brand to a formidable challenger in the United States. Under her leadership, the brand has strategically focused on the American consumer through impactful initiatives like the "Make Your Voice Heard" civic engagement campaign launched in 2020, where Tony’s Chocolonely connected with fans on a deep level through Chocotruck tours and brand activations in key cities. Aidaly has also helped boost the brand's presence in major retailers like Target, and establish successful partnerships with mission-minded brands like Ben & Jerry's. Campaigns like Sweet Solution, which have a dual focus on creating quality chocolate while working to end exploitation in the cocoa industry, have caught major media and consumer attention; Aidaly has doubled Tony’s Chocolonely’s brand awareness and played a key role in tripling the size of the business in the United States. Born and raised in Curaçao, Aidaly studied in Amsterdam and graduated with a degree in International Business before embarking on a 10-year career in fashion communications and eventually joining Tony’s Chocolonely US. 

Career Highlights

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