Joleen Potucek
Senior Director, Public Relations and Marketing, GreenRubino
Joleen Potucek, Senior Director of Public Relations and Marketing at Seattle-based agency GreenRubino, has spent more than two decades shaping brand narratives and leading strategic communications for organizations across travel, tourism, hospitality, lifestyle and corporate sectors. In her role, she leads the growing influencer and content creator offering and oversees strategic communications, national media relations, crisis communications, reputation management and executive positioning. As a senior leader, Joleen plays a central role in business development, client strategy, talent mentorship and the evolution of the agency's integrated capabilities. She has built the creator practice around careful vetting, authentic brand alignment, defined deliverables and measurable performance, and she advocates for a model that combines earned media, creator content, paid amplification and brand storytelling. This year she helped lead an earned media program positioning Lake Chelan as a year-round destination, tying it to national conversations around seasonal escapes, culinary experiences and outdoor recreation. Across her career she has led communications for destinations and hospitality brands through competitive markets, major announcements, brand transformations and reputational challenges. In 2025, Joleen served as Chair of the Public Relations Society of America's Travel & Tourism Section, working with Visit Tampa Bay and the PRSA national team to deliver the section's annual national conference. As Immediate Past Chair in 2026, she continues to guide the section's programming and mentor emerging leaders, and she moderates national discussions that connect communications professionals with travel journalists and editors.
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