Location:
Miami, FL
Field:
PR/Communications
Min. Experience:
5-7
year(s)
Basis:
Full-time
Description:
OMEGA is a company of the Swatch Group, the world’s leading watch manufacturer. Since 1848, the brand has been synonymous with excellence, innovation, design and precision. Thanks to its pioneering spirit, OMEGA was the first watch worn on the moon, and it has enjoyed many other accomplishments and explorations in the ocean and in space. Its women’s watches have been amongst the most admired and ingenious in the industry and, most recently, OMEGA’s reputation has been enhanced by its achievements in anti-magnetic watchmaking and its Master Chronometer certified watches, the industry’s highest standard for precision and performance. OMEGA has been the Official Timekeeper of 30 Olympic Games since 1932 and is also a leading name in golf, swimming, athletics, bobsleigh and sailing. Partnerships with social causes include Orbis International and its Flying Eye Hospital, as well as the GoodPlanet Foundation. Today, OMEGA's family of brand ambassadors includes James Bond, George Clooney, Nicole Kidman, Eddie Redmayne, Daniel Craig, Cindy Crawford, Michael Phelps, Rory McIlroy, Sergio Garcia, Buzz Aldrin and many more.
Job Description
OMEGA USA is seeking a Senior Public Relations Manager to lead pr & communications efforts for the brand throughout US and the Caribbean. This position is based in Miami, Florida and reports directly to the Communications & Media Director. This is not a hybrid position and will require in-office attendance.
Responsibilties
- Manage PR & Communications function daily activities including press pitching and placements, campaign strategies and press samples management
- Manage, coach and develop 3 direct reports (Public Relations Specialist & 2 PR Coordinators)
- Supervise and host media & talent guests and activities during national and international events
- Work closely with Communications & Media Director to maintain OMEGA’s leadership in the editorial/media luxury world
- Forecast, manage and supervise PR & Communication yearly budget
- Lead, nurture and maintain relationships with stylists for talent placements
- Constant relationship building with editors and influencers, supervising Public Relations team
- Manage the pitching creation process, coming up with ideas and able to react quickly and under pressure to resolve issues
- Create concept of influencer / talent activations
- Recruit and pitch new Content Creators for Brand loyalty development
- Review competitor’s activations and ROI for comparison analysis
- Act as main liaison with HQ PR Team
- Supervise master editorial tracking document, including all press requests, pitching, anticipated editorial, secured editorial and missed opportunities, working and monitoring closely PR agency
- Lead all media & influencers brand building events
- Manage PR & Comms budget with Communications & Media Director
- Manage and approve post-activation and pr reports for press and influencer campaigns
Requirements:
Education
Bachelor’s degree in communications, Marketing, Journalism or a related field preferred
Required Experience
- Minimum 5-7 years’ experience in the Public Relations and/or Communication position
- Desired experience in US Luxury Watches market
- Established public relations experience, preferably in-house for globally recognized and admired brands
- Proven experience managing top-tier press for leading brands
- Excellent communication, organizational and written skills, high attention to detail
- Ability to multitask and think creatively when solving problems, when implementing and revising processes and US market strategies
Technical Skills/Abilities
- Proficiency in Adobe Photoshop, Adobe Illustrator, Microsoft office Word, Excel, and PowerPoint
- Ability to assess, utilize and implement Launchmetrics, DMR, Muck Rack
- English required. Second Language is a plus
Personal Skills The ideal candidate will have the following personal qualities:
- Superior planning and organizing skills; ability to prioritize and plan work activities; ability to multi-task, coach and mentor staff
- Direct and efficient communication skills, both written and verbal
- Excellent time management skills
- Pro-active and dynamic. Highly self-motivated with sharp attention to detail and strong focus on execution & rigorous implementation
- Team player, at ease with transversal and multi-sites organization
- Adapts quickly to change and last-minute requests as needed
- An aesthetic eye and an understanding of the luxury world
- Ability to work outside of traditional business hours and weekends for key events and activations
- Ability to travel as needed (both domestic and international)
Benefits Program
The Swatch Group is an equal opportunity employer that promotes diversity and is committed to environmental sustainability.
- Excellent health, dental and vision insurance (employee and dependents are eligible 1st of the month following 30 days; generous employer contribution)
- Immediate participation in the 401(k) and 100% vested employer match after one year (maximum 4% employer match with 5% employee contribution)
- Company paid life insurance and Long Term Disability
- 18 PTO days per year, 23 PTO after 5 years
- 7 days per year extended paid time for medical, parental and military leave
- Holiday pay
- Voluntary FSA, STD, Accident/Hospital Indemnity insurance
- Employee product discount
- Transitchek Program – Save money on commuting to work and/or parking with up to $270 pre-tax dollars per month
- Internal transfer and growth potential
- $500 Employee Referral Bonuses
- Free parking (if applicable)
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Job Location: 800 Waterford Way, 33126 Miami FL, United States (Florida)
Company Address: The Swatch Group (U.S.) Inc. 800 Waterford Way Suite 1000 Miami, FL 33126 USA
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