The individual is responsible for partnering with the Executive Director of Consumer Marketing to formulate the global strategy, guidelines and oversee implementation of consumer marketing initiatives with a 360 focus. Partner with cross-functional teams and TFI across initiatives and ensure programs contribute positively to the Tom Ford beauty DNA, strategy, growth, and profitability.
Accountabilities:
-Identify key strategic business and marketing challenges and help define the role that media, digital, social, CRM and other consumer programs can play in addressing them.
-Develop and drive new digital innovations and solutions that enhance the brand, foster our relationship with consumers and that result in more business.
-Lead integration opportunities across departments, from 360 program strategy and development, to reporting and optimizing.
-Improve cross-channel development, provide leadership and education of media/digital/mobile/social trends with cross-functional teams and regionals.
-Define KPI’s, evaluate the business impact of consumer programs and develop concrete recommendations on how to evolve and optimize.
-Collect, codify and share emerging trends and best practices across regions, to influence future campaign and program plans
-Define global media strategy with a focus on budget allocation, best practices, and tactics that build brand awareness, encourage trial and drive business
-Oversee the day-to-day execution across all consumer platforms, working closely with TFI, Product Marketing, regional teams and creative to ensure that activations reflect the latest Brand Guidelines
-Turn category, social, cultural, consumer and digital insights into compelling platform and program ideas that both inspire and rationalize the development of break-through creative campaigns and executions.
-Partner with Global Communications and Education on developing opportunities to address press, influencers, consumers and specialists.
-Liaise with regional teams and creative to ensure programs are modified or developed with local market relevancy. Serve as consumer marketing advocate to ensure needs are addressed.
-Own Go-To-Market playbook updates inclusive of company and brand guidelines across all consumer touch points.
-Develop and cascade executive dashboards and insights on a regular basis; manage action plans based on these insights.
-Manage and develop the Assistant Marketing Manager
-Contribute to development of brand strategy and consumer/ product innovation.
-8 years of digitally-centric marketing experience. MBA preferred.
-Experience leading digital and social strategy in complex business environment
-Strong knowledge of digital media including display, search, social, mobile marketing and advertising
-Storyteller who can inspire with a compelling and well-reasoned narrative
-Creative thinker who, using insights and data, can frame and solve problems in new ways
-Strategic thinker that can develop strategy frameworks & solutions that are highly actionable
-Ability to cut through clutter and complexity to create clarity and simplicity
-Self-starter and highly motivated; capable of working independently, yet collaboratively, within an entrepreneurial and team-oriented environment
-Excellent communication skills, great presenter, dynamic speaker
-Demonstrated leadership and can handle situations with confidence, tact, and resourcefulness.
-Must have strong attention to detail, with a “roll-up-your-sleeves” and “get it done” mentality
-Well-grounded in marketing metrics and analytics. Advanced skills in Excel, Word and Power Point.
-Luxury experience preferred
