Location: New York, NY
Field: Marketing
Min. Experience: 8 year(s)
Basis: Full-time


The individual is responsible for partnering with the Executive Director of Consumer Marketing to formulate the global strategy, guidelines and oversee implementation of consumer marketing initiatives with a 360 focus. Partner with cross-functional teams and TFI across initiatives and ensure programs contribute positively to the Tom Ford beauty DNA, strategy, growth, and profitability.


-Identify key strategic business and marketing challenges and help define the role that media, digital, social, CRM and other consumer programs can play in addressing them.

-Develop and drive new digital innovations and solutions that enhance the brand, foster our relationship with consumers and that result in more business.

-Lead integration opportunities across departments, from 360 program strategy and development, to reporting and optimizing.

-Improve cross-channel development, provide leadership and education of media/digital/mobile/social trends with cross-functional teams and regionals.

-Define KPI’s, evaluate the business impact of consumer programs and develop concrete recommendations on how to evolve and optimize.

-Collect, codify and share emerging trends and best practices across regions, to influence future campaign and program plans

-Define global media strategy with a focus on budget allocation, best practices, and tactics that build brand awareness, encourage trial and drive business

-Oversee the day-to-day execution across all consumer platforms, working closely with TFI, Product Marketing, regional teams and creative to ensure that activations reflect the latest Brand Guidelines

-Turn category, social, cultural, consumer and digital insights into compelling platform and program ideas that both inspire and rationalize the development of break-through creative campaigns and executions.

-Partner with Global Communications and Education on developing opportunities to address press, influencers, consumers and specialists.

-Liaise with regional teams and creative to ensure programs are modified or developed with local market relevancy. Serve as consumer marketing advocate to ensure needs are addressed.

-Own Go-To-Market playbook updates inclusive of company and brand guidelines across all consumer touch points.

-Develop and cascade executive dashboards and insights on a regular basis; manage action plans based on these insights.

-Manage and develop the Assistant Marketing Manager

-Contribute to development of brand strategy and consumer/ product innovation.


-8 years of digitally-centric marketing experience. MBA preferred.

-Experience leading digital and social strategy in complex business environment

-Strong knowledge of digital media including display, search, social, mobile marketing and advertising

-Storyteller who can inspire with a compelling and well-reasoned narrative

-Creative thinker who, using insights and data, can frame and solve problems in new ways

-Strategic thinker that can develop strategy frameworks & solutions that are highly actionable

-Ability to cut through clutter and complexity to create clarity and simplicity

-Self-starter and highly motivated; capable of working independently, yet collaboratively, within an entrepreneurial and team-oriented environment

-Excellent communication skills, great presenter, dynamic speaker

-Demonstrated leadership and can handle situations with confidence, tact, and resourcefulness.

-Must have strong attention to detail, with a “roll-up-your-sleeves” and “get it done” mentality

-Well-grounded in marketing metrics and analytics. Advanced skills in Excel, Word and Power Point.

-Luxury experience preferred

Apply Here

Contact Tom Ford


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