Account Director (Travel and Hospitality)

Location: Los Angeles, CA
Field: PR/Communications
Min. Experience: 7-9 year(s)
Basis: Full-time

Description:

The Position: 
GV Public Relations is seeking a dynamic and hardworking Account Director to join our team. In this position, you’ll work on a rapidly growing list of acclaimed hospitality clients that span hotels, resorts, destinations, restaurants, real estate companies, and hotel management companies across the country. The ideal hire excels at consistently providing thoughtful communication in a fast-paced autonomous environment. Those who enjoy a small-company feel and who are drawn to a service-based and hospitality-driven culture should apply.

Responsibilities:

• Thoughtfully manage client business for a robust account roster.
• Serve as a project manager and/or day-to-day lead on identified accounts under your purview, overseeing strategic planning, executing communications plans, pitching, thoughtful team delegation, and client reporting.
• Oversee and support assigned direct reports, including employees at the Account Supervisor, Account Executive, and/or Intern levels.
• Serve as a shepherd of company culture internally as well as externally in how we service our clients and engage with the media and the broader hospitality industry.
• Actively contribute to Management meetings, developing internal tools and resources, and fostering the company culture.
• Proactively take the lead on developing review materials and providing ongoing feedback, fostering a growth path for direct reports; identifying problems and posing solutions before they result in external issues or harm the company; and addressing performance challenges - consulting manager for input and review approvals.
• Cultivate and maintain media relationships, visiting clients and making beneficial new relationships for GVPR overall, with a strong focus on national media.    
• Maintaining awareness of key media awards, events and festivals, cultivating deep relationships with organizers to leverage clients and the agency; ensuring appropriate clients and the agency are submitted; participating in the upkeep of tracking documents.
• Media industry immersion and monitoring of key media outlets; reading and researching local media, relevant travel, food and lifestyle media, online outlets and influencers; ensuring media lists are current and effective.
• Lead execution of PR initiatives and in-market activations including deskside appointments, interviews, FAM trips, media events in markets across the U.S.; serving as a senior GVPR representative.
• Manage event organization, overseeing lists, invitations and run-of-shows for events.
• Research, write, edit and distribute press materials.
• Oversee and maintain account reporting and thoughtfully share results.
• Develop and maintain client relationships, staying in tune with goals and results against the scope of work.
• Provide ideation for campaigns, strategic events, and partnerships.
• Recognize and bring client issues to supervisor’s attention with proposed solutions; ability to navigate smaller client issues independently.
• Establish trusted partnerships with colleagues, clients and media; create channels of communication to keep them informed.
• Interview prospective candidates and lead onboarding process.

Requirements:

• 7-9 years PR experience, directly related to the travel and hospitality field, is a must. 
• Active, demonstrable, and strong media relationships in the hospitality sector.
• Effective pitching skills and results garnered from proactive pitching efforts.
• Passion for travel and hospitality.
• Energetic, self-directed, and self-motivated.
• Displays a sense of urgency, ownership and drive to get things done.
• Excellent presentation skills and ability to connect and work collaboratively with a client team to find creative story angles and target media.
• Willingness to visit clients and travel for company obligations and to develop new media relationships.
• Experience successfully driving media relations and thought-leadership campaigns.
• Strong time management and project management skills.
• Team management and team development experience.
• Exceptional attention to details. Must be able to occasionally work night/weekends for client events.
• Experience with relevant industry software: Google Suite (Drive, sheets, docs, slides), MuckRack, Canva. Social media literacy. Bachelor’s degree.

Apply Here