Location:
New York, NY
Field:
PR/Communications
Min. Experience:
6-7
year(s)
Basis:
Full-time
Description:
Karla Otto is a renowned public relations and communications agency with offices across 15 locations in the UK, EMEA, US and Asia. Established in 1982 by Karla Otto herself, the agency has since grown to become a global leader in luxury brand PR and events.
With offices in major fashion capitals such as Milan, London, New York, and Los Angeles, Karla Otto represents some of the most prestigious fashion, beauty, and lifestyle brands in the industry.
In 2017, Karla Otto and K2 merged to form The Independents, a global group of agencies for industry leaders across luxury and lifestyle. Currently this group comprises of 17 agencies: Bureau Betak & Bureau Future, Bureau Beatrice, Karla Otto, K2, The Qode, Lefty, Prodject and CTZAR, Atelier LUM, INCA Productions, Atelier Athem, Kennedy, Sunshine, Kitten Production, Kitty Events and Lucien Pages Communication
Our network of expert strategists, designers, planners and publicists work tirelessly to deliver exceptional results and establish long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.
To help support our future growth as an agency, we are looking for an Account Manager, Lifestyle to join our team based in our New York office.
Key Responsibilities
- Day-to-day management of influencer & VIP deliverables across fashion, lifestyle, hospitality, and beauty accounts
- Build and maintain strong client relationships and serve as the dedicated lead, delegating to the junior team when necessary.
- Provide accurate budget estimates for paid partnership opportunities (brand ambassadorships, event attendance, social media campaigns, booking DJs/performers, etc.)
- Draft talent scope of work on behalf of clients, including recommended deliverables/services, time commitment, usage, exclusivity, etc.
- Strategically cast talent in both an organic and paid capacity, depending on brand DNA/criteria, KPIs, & overall budget.
- Skillfully negotiate influencer & celebrity paid partnerships and execute talent contracts in collaboration with legal
- Manage paid talent deliverables and mediate client feedback/approvals while adhering to strict deadlines
- Manage campaign budgets and work closely with the client and finance teams to ensure third party collaborators are paid on time
- Advise clients on organic talent strategy and execute via organic seedings, dressing opportunities, guest list support for events/shows/press trips, etc.
- Engage stylists proactively to consider KO brands for celebrity placement opportunities.
- Identify, connect, and build relationships in the entertainment industry (talent agents, influencers, publicists, managers, stylists, relevant media, etc.).
- Communicate with clients proactively as relevant to celebrity and influencer opportunities, the competitive landscape, industry news, building trust and long-term relationships
- Review tasks submitted by junior support team and provide instructive feedback
- Demonstrate value of programs and review, and report on effectiveness of campaigns in an effort to maximize results and provide key future learnings to continually optimize CPM, impressions etc.
Requirements:
- 6-8 years’ experience within an agency or in-house, working in fashion and/or entertainment
- Proven track record of successfully managing influencer campaigns for clients in a variety of industries.
- Excellent working knowledge of social platforms, predominantly Instagram and TikTok as well as emerging platforms
- Accomplished event curator with a proven history of delivering successful and impactful events.
- High level execution skills and meticulous attention to detail, both aesthetically and organizationally
- Strong negotiator
- Experienced working through complex contracts with legal to reach a resolution
- Confidence to make suggestions, bring ideas to the wider team that focuses on client experience and work alone or as part of a team
- Enthusiasm and motivation to attend industry events
- Strong communication skills (both written and oral), research, and organization skills
- A positive, can-do attitude who can work under pressure and likes to solve problems
- A creative, innovative thinker with an open attitude and eagerness to learn new things
What They Offer
- Medical, Dental, and Vision plans
- 401K Employer Match program
- Commuter Benefits
- Paid Time Off including Vacation Days, Personal Days, Sick Days, and additional Comp Days
- Company-wide closure last week of the year
- 10 Federal Holidays Observed
At Karla Otto, they are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.
Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression.
At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.
Salary expectations: $90K/yr - $92K/yr
Basis: Hybrid
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