Location:
Miami, FL
Field:
PR/Communications
Min. Experience:
10+
year(s)
Basis:
Full-time
Description:
About IHC
IHC is a boutique creative consultancy in Miami and NYC... where data meets the cultural zeitgeist.
IHC brings a holistic approach to creating buzz and driving revenue for our clients, getting them noticed and positioning them as hyper-relevant within their vertical.
We are an all-female agency with expertise in developing innovative marketing strategies to achieve our client's business goals. We serve national and international brands within the home/design, architecture, luxury, beauty, wellness, and lifestyle categories.
We merge the senior-level sophistication of a large agency with the intimate approach and entrepreneurial spirit of a boutique agency, all while serving as a true partner to our clients and an extension of their internal teams.
Our diverse team delivers tactical impact across creative marketing, public relations, and social media based on client goals, budgets, and timelines. Moreover, with an agile and forward-thinking digital team, we demonstrate ROI and leverage data to accelerate growth and awareness for our clients.
Vice President of Account Management: Health, Wellness & Beauty
The VP of Account Management will lead the agency’s largest client portfolio, working closely with the Managing Director, CEO, and Founder. This role requires a strategic leader who is both a self-starter and a team player, capable of driving results while managing and motivating teams.
The ideal candidate must be comfortable overseeing and executing across traditional and digital marketing, public relations, influencer marketing, brand partnerships, brand events, and digital activations. They should be solutions-oriented, innovative, and able to think outside the box to drive growth. Strong client relationship skills, a proactive mindset, and the ability to provide high-level strategic insights while ensuring seamless execution are essential. This is an opportunity to play a key role in a fast-growing agency and dynamic team.This role will also oversee a team that includes a Director of Account Management, Account Manager and an Associate Manager and collaborate with the Director of Social Media & Director of Public Relations to coordinate digital marketing, PR, Influencer and Partnership efforts by managing timelines, agreements and client relations.
The Vice President of Account Management at IHC Agency is responsible for overseeing and optimizing the client account management function to ensure the delivery of high-quality services, client satisfaction and client retention. This leadership role requires strategic thinking, team mentorship, client relationship-building, and a focus on delivering exceptional results for existing accounts and growth for the client on social, sales and helping them build brand awareness.
In digital marketing areas, the successful candidate will be a well-rounded online marketer who is both creative and analytical. A digital marketing native who understands the latest viral trends and themes on TikTok and Instagram for social media and best practices for email marketing and paid digital advertising. Have extensive knowledge of the digital ecosystem and be able to implement digital marketing strategies that cause increased sales.
Role & Responsibilities:
Leadership:
- Ensure that team, agency and client deadlines are met and all your accounts are being managed in a timely manner
- The junior team is managed via clear KPIs and communication. KPIs are updated per quarter or as a new account comes in and a monthly scheduled 15 minute touch base is done to check in on performance
- Regularly check in with team to ensure tasks senior management schedule are being handled and how keeping an eye on how they are doing on performance
- Weekly check in with your team to insure that client KPIs are on track and we are hitting agency targets for each client
- Professionally communicate across team and with the client regarding changes to client deadlines and deliverables
- Effectively lead your team to create client wins and meet and exceed client KPI’s
- Always Be Ready to Help – provide generous pointers and/or tips to help and guide your team members
- Be A Problem-Solver – Your team leader may be working on solving problems, but there is no reason why you can’t solve them yourself. Your managers will also appreciate your skills!
- Employee Development - effectively train and coach employees on successfully meeting the client and their KPIs
- Time management - clearly communicate internal and external deadlines and manage and meet those deadlines
- Manage up to CEO and MD any issues with team, clients and communication
- Support MD and CEO in implementing best practices and company policies
- Meets deadlines set by senior management and works in a timely manner to complete your portion and the information is dropped in time
- Be excited about being part of a growing agency and the expanding wellness landscape. Understand getting scrappy and being creative on solutions for the team and the client. Be a beacon of leadership for the client and the agency team
Client Satisfaction:
- Prioritize meeting and exceeding client KPIs
- Ensure Inuencer KPIs are met for each account
- Ensure Social Media KPIs are met for each account
- Ensure Event KPIs are met for each account
- Ensure client meeting follow up notes are sent after client agency calls - no longer than 24 hours after call
- Conduct client satisfaction surveys or leveraging conversations to ensure client is happy with the work and team (you can even create a scorecard for this and create a measurable number to meet)
Digital:
- Independently direct digital projects, working closely with internal and external stakeholders
- Oversee the team in creating strategic social media & digital marketing strategies to appropriately position clients within their respective verticals, while working to introduce them to new audiences with impactful direction and a vision to follow
- Work closely with the CEO & Agency Founder & Director of Social Media to insure that the digital marketing efforts are consistently hitting the mark with trending content creation, organic growth and community engagement
- Work closely with the social and account management leads to monitor and interpret digital analytics, make recommendations for improvements as needed
- Approve the digital marketing reports and analyses for feedback
- Oversee the team account executives in creating promoted post and paid ads strategy for Facebook/Instagram and Google, along with best practices for the account, to be run by IHC team, has a track record of running successful paid and organic ads
Social:
- Dene and ensure that the social team is implementing social media strategies, working alongside and managing the Director/Account Executives/Coordinators to ensure inspiring content is produced, on both a weekly and project basis; including the targeting and positioning of brand(s), platform selection (Instagram, TikTok, YouTube, X) and engagement tactics
- Oversee the execution and manage branded content for multiple platforms from idea to campaign deliverables, from presale to post
- Always push the team to create opportunities and work to amplify content and campaigns for clients accounts across digital networks through partnerships and syndication
- Strategize alongside the IHC team social media plans to build narrative to support the announcement of significant brand moments such as major partnerships or new ambassadors
- Oversee and provide direction and guidance for the to team in creating digital strategy alongside IHC Team including giveaways, challenges, takeovers, testimonials, partnerships, live classes, etc.
- Provide strategic advisement based on results to clients on a regular basis on how to improve their social platforms, to achieve their marketing goals
Programming & Events:
- Build, manage and execute project and event timelines for clients
- Circulate upcoming projects & events with Social & PR teams to create a digital 360 strategy
- Lead the team that is coordinating and sourcing vendors
- Lead the team that is tracking the billing, expenses and timeline
- Oversee management of the client budget, purchasing and invoice submissions to client
- Lead the team that is conceptualizing projects and troubleshoot where needed
- Create overall project outline including internal deadlines, launch dates, etc and manage the team to receive necessary deliverables
- Lead the team that is building the guest/influencer lists with CEO and Director of PR; invite appropriate attendees and track responses with support of team
Client Collaborations & Partnerships:
- Lead the team that is building, managing and executing the client collaboration and partnership
- Manage communicate with client and collaborator, manage internal timeline of deliverables
- Leading of entire process from idea conceptualization to ensuring sales reports are sent to collaborator
- Build KPIs deliverables against each partnership and ensure that they are met or exceeded
- Tracking budget, goals, timeline and deliverables
- Manage the team that oversees the timelines, talent, production of photoshoots and supporting assets are created
- Create, oversee and manage collaboration contracts
- Ensure 360 digital strategy is created by social teams
- Stay up-to-date on social media and pop-culture trends with on social media and influencers
- Oversee influencer marketing as it relates to partnerships and events
Qualifications:
- 10+ years of experience in social media marketing, digital strategy, or brand marketing, preferably in an agency setting.
- Proven success managing high-prole beauty, wellness, or health brands on social media.
- Strong leadership experience, with a track record of mentoring and scaling account management teams.
- Deep understanding of social media trends, content strategy, influencer marketing, and paid media.
- Exceptional client-facing skills, with the ability to build, sustain, and grow relationships.
- Strong analytical mindset with experience in performance tracking, reporting, and ROI analysis.
- Generates innovative and exciting ideas for client
- Sets goals, monitors and reviews plans, and prioritize tasks effectively
- Accomplishes tasks accurately and thoroughly with strong follow-up skills
- Takes ownership of specific projects without supervision
- Lead accounts with integrity and strong work ethic, being mindful of deadlines and planning ahead
- Exceptional problem-resolution skills, including the ability to think creatively and outside the box
- Excellent written, verbal and interpersonal communication skills
- A track record of success overseeing integrated campaigns
- Ability to work in a team environment and actively engage both colleagues and clients in open communication
- Ability to thrive in a fast-paced, entrepreneurial environment, works well under pressure to meet deadlines
Requirements:
- 10-15% local/ regional travel is required based on client needs
- The candidate will need to provide two references, examples of client management experience in social media, partnership and event execution
- Agency experience required
- Background overseeing 6-7 accounts at a time
- Background working closely with the agency CEO on the health and wellness client portfolio
- Background in overseeing digital marketing, public relations, events and partnerships in the health, wellness and beauty industries
- Background in modern wellness, health and beauty industry is required
Schedule:
- IHC business hours 9am-5:30pm with additional work may be required outside these hours.
- Weekend availability as needed for client events and programming
Compensation: Salary + Bonus
Apply Here
