The in-house Director of Press Relations/Events will manage Press Relations and Events for Jane Smith Clients and the agency at a national and global level.
Provide services to clients from outsourced press relations plans and strategies to events management and advisory services. Support the planning and implementation of large scale brand image driving event and philanthropic initiatives.
For Jane Smith Agency, the position will develop and implement a brand press and communications strategy to raise industry awareness of our unique capabilities to drive engagement and interest for new business. This will involve a competitive audit and understanding of our strategic positioning goals based, refinement of our brand message, media alerts and business, trade and style story placement.
Develop National and Global PR Strategies and Calendars
Plan and implement PR projects, and track results
Draft and deploy press releases, tool kits, media alerts and expert Q&As in partnership with clients and PR agencies
Partner with all required teams including executives, marketing and product development for both consumer and trade publications as needed
Provide insight and report on the current state of alignment on building a global brand through consistent communications. As needed, assess regional execution strategies and agency relationships to create snapshot of messaging by type (launch, event, social, trade), frequency, timing, alignment
Develop ongoing process recommendations
When needed, provide recommendations for Crisis Management and Customer Service Escalation and partner with clients and their agencies to assure dissemination and execution plans are in place
Event planning and execution
Maintain relevance in the client industry through research, compilation and sharing competitive reports
Where needed support the development of a media extranet for access to materials by authorized Press and Social Influencers
Prepare quarterly press coverage tracking reports, PR Value summaries, and “best of” regional launch and event recaps
Support Global philanthropic program development and co brand partnerships
Assist in planning and execution of high-level press trips, in partnership with selected agency, if needed
Develop seasonal and evergreen “Press Gift” offers
Manage deployment of Event Guidelines and trafficking of Event requests
Manage event and PR budgets and assure compliance with agency billing and authorization protocols
Manage external PR vendor relationships, as needed, to assure timely execution
Develop and maintain annual budgets and forecasting
Partner with agency account director to assure timely updates on client projects for reporting and status meetings
Participate in evening and early morning scheduled calls as needed to support account relations
Key Responsibilities:
Develop and execute press strategy and plan including LinkedIn postings on specific topics by Founder, CMO and agency subject matter experts
Create target list of key industry conferences for senior leadership panel participation
Evaluate luxury industry marketing and digital conference participation opportunities and suggestion approach to support visibility
Pitch agency stories, arrange meetings, manage publicity calendar and support execution and logistics including attendance at interviews
Manage conference participation
Create “media toolkit” materials to support press inquiries and story pitches
Prepare quarterly press coverage tracking reports, reputation analysis, PR Value summaries, and event recaps
Support agency social media strategy and editorial calendar as needed
Develop agency “news” calendar
Develop presentations and support executive speechwriting as needed
