• Secure consistent and quality media placements with proactive pitching
• Responsible for client satisfaction and strategic results
• Maintain client relationships through meetings, conference calls, general contact
• Takes the lead on overseeing management of daily activities on all accounts, as well as troubleshooting with minimal supervision
• Write media pitches, press releases, media alerts, photo captions, etc.
• Develop and maintain solid relationships with journalists, bloggers and influencers
• Prepare monthly meeting agendas, notes, reports, etc.
• Organize and attend events, including press trips and media tours
• Monitor, engage, assist in providing strategic counsel and brainstorm innovative campaigns on behalf of clients in the digital media space
• Recognize if there is a potential client problem and bring it to supervisor’s attention with a suggested solution
• Perform in-depth research and analysis of clients
• Ideate creative media/revenue-driving campaigns, packages, and partnerships for clients
• Assist with developing strategic and creative integrated PR initiatives
• Stay on top of current industry news, trends and technology
• Undergraduate degree in related field
• Four or more years work experience in travel, lifestyle, hospitality PR; previous experience at an agency is preferred
• Understanding of the travel market, including media and influencers
• Ability to adapt to a fast-paced, multi-tasking, unique work environment
• Proven ability to resolve client issues quickly and efficiently
• Exceptional written and verbal communication skills
• Comfortable working in smaller teams and handling all aspects of client account work
• Solid portfolio of secured media coverage including newspaper, magazine, broadcast, and online coverage
• Comprehensive knowledge of the PR industry
• Working knowledge of social networks (Facebook, Twitter, Instagram, LinkedIn, etc.)
• Working knowledge of Cision, TravMedia, Google Analytics, Muck Rack, etc.
