KRUPA is seeking a passionate publicist energized by wellness and lifestyle brands to help grow its roster of mission-driven clients. The ideal candidate is a creative, strategic thinker with at least two years of PR experience, excellent writing skills, and strong communication with clients and teams. If you thrive in a fast-paced environment and are excited to shape the future of wellness PR, we’d love to hear from you!

What You Will Do:  

• Take Charge with Media: Build and maintain media lists using both traditional and AI-driven tools.  
• Client Communications: Lead day-to-day client interactions, ensuring seamless communication and proactive updates.  
• Event Support: Assist in planning, logistics, and media follow-up for client events, ensuring flawless execution.   
• Reporting & Analysis: Create insightful monthly reports, leveraging AI tools to identify trends and opportunities for clients.  P
• itch & Innovate: Develop creative, non-traditional press pitches and activations while consistently brainstorming fresh ideas.  
• Build Connections: Network and nurture relationships with editors, influencers, and media contacts within wellness, lifestyle, and mission-driven sectors.  
• Be an Architect: Play a key role in the company’s growth, contributing ideas, fostering innovation, and helping shape its future. 

2 Years of PR Experience
Location: New York City (in office 3 days a week)

Who You Are:

• Self-Starter: You’re proactive, always a step ahead, and anticipate what’s next without being told.  
• Communication & Organizational Pro: Clear communication and efficient systems are your superpower, keeping clients and teams seamlessly on track.  
• Wellness-Savvy: You stay ahead of trends and key players in the wellness industry, bringing fresh ideas and insights to every project.  
• Strategic Storyteller: Crafting compelling narratives is your strength, helping clients articulate their vision with impact.  
• Media Maven: You’re immersed in media, securing tier 2 and 3 placements with ease while aiming for top-tier features.  
• Multi-Tasker: Thriving in fast-paced environments, you juggle multiple clients while staying focused, organized, and energized by the hustle of PR.