· Regularly draft pitches, press releases, blog posts and media kit collateral
· Secure consistent and quality media placements through proactive and reactive pitching
· Support planning for social media strategies and influencer campaigns
· Secure and share quality media leads with greater agency
· Develop and maintain strong media relationships with journalists and social media influencers, especially in the wine & spirits, travel, wellness and lifestyle verticals
· Serve as the primary day-to-day contact for media and clients
· Maintain client relations through meetings, conference calls, events and general contact
· Manage daily administrative activities on accounts including but not limited to media database maintenance and list building, reporting, media monitoring, clip emails, media stay briefs, etc.
· Display clear understanding of client expectations and goals
· Prepare and present meeting agendas, notes and reports
· Assist with developing first drafts of strategic, creative and integrated PR initiatives
· Consume local and national news on a daily basis and stay up to speed on current news and trends, especially with the wine/spirits, travel and wellness industries
· Assist with organizing and attending media events when needed
· Located in New York City or Miami
· BA or BS in related field
· Minimum two-year related experience in travel, hospitality, and/or luxury lifestyle PR
· Proactive and highly motivated with strong attention to deail
· Effective organizational and project management skills
· Proven ability to work well under pressure with tight deadlines
· Able to collaborate and work within a team environment
· Ability to efficiently manage multiple project deadlines across various clients
· Agency experience is a plus
· Strong verbal and written communication skills are a must
· Proficient in AP style
· Proficiency using Muck Rack, Google Analytics, MS applications, news wire services and server applications such as SharePoint
