Associate, Influencer Marketing

Location: New York, NY
Field: Marketing
Min. Experience: 3-5 year(s)
Basis: Full-time

Description:

ABMC is searching for an Influencer Marketing Associate to join their Influencer Marketing team across beauty and lifestyle business. They are looking for a dynamic, detail-oriented, and results-driven candidate to support on strategy execution and corresponding campaign work. You’ll play a crucial role in driving campaign success, ensuring smooth collaboration with influencers, and contributing to the overall marketing goals.

Likely brands include: Neutrogena, Aveeno and potentially one off programs across the agency’s beauty & lifestyle portfolio

Ideal start date: January 2025

Office requirements: Hybrid, 2 days a week (Tues, Wed)

Salary range: $70K-$90K

Key Responsibilities

• Campaign Execution: Assist in the day-to-day management and execution of influencer marketing campaigns from start to finish, ensuring alignment with the overall strategy (earned and paid).
• Influencer Partnerships: Identify, recruit, and manage relationships with influencers across various platforms, ensuring alignment with brand values and campaign goals.
• Content Management: Support influencers with content creation processes, ensuring content adheres to brand guidelines and campaign objectives. Track deliverables and deadlines.
• Campaign Execution: Oversee the end-to-end execution of influencer campaigns, coordinating with creative teams to develop engaging content that resonates with audiences.
• Performance Tracking: Track campaign performance metrics, providing regular reports and insights to clients and stakeholders to optimize future initiatives. Assist in analyzing the data to craft insights that improve future campaign work.
• Market Research: Stay current on industry trends, emerging platforms, and competitive landscape to inform strategic decisions and identify new opportunities.
• Influencer Relationship Management: Foster and maintain strong, long-term relationships with influencers, ensuring they are supported and engaged throughout campaigns.
• Mentorship: Provide guidance and support to junior team members (~2-3), fostering a collaborative and growth-oriented environment

Requirements:

• 3-5 years of experience in influencer marketing, with a proven track record of successful campaigns.
• Strong understanding of influencer landscape, with hands-on experience in influencer outreach, relationship building, and campaign execution.
• Good analytical skills, with proficiency in analytics tools and a data-driven mindset.
• Proficient in influencer marketing platforms (e.g., Traackr, AspireIQ, or similar), as well as social media analytics tools.
• Creative thinking and storytelling abilities, with an understanding of audience engagement and consumer behavior.
• Exceptional communication and interpersonal skills, capable of working with diverse teams and clients.
• Exceptional organizational and time-management skills, with the ability to manage multiple projects simultaneously.
• Experience executing US campaigns, with global experience preferred, but not required.
• Must be comfortable presenting in front of large groups and representing the agency at meetings with clients, agency partners, and marketing teams.
• Strong leadership and team management skills, with experience in guiding cross-functional teams.
• Experience overseeing campaigns across multiple digital platforms (earned and paid - i.e., TikTok, Meta, streaming, etc.)

To apply, please reach out to SeniorInfluencerTeam@abmc-us.com.

Apply Here