Digital Coordinator, Influencer Marketing

Location: New York, NY
Field: PR/Communications
Min. Experience: 1-2 year(s)
Basis: Full-time

Description:

Linda Gaunt Communications is a full-service communications, marketing and public relations agency specializing in fashion, luxury and lifestyle. We are seeking candidates for the Coordinator role within our Digital team, supporting senior-level staff across our best-in-class fashion, retail, and lifestyle clients.

The ideal candidate would be joining a growing team and should be enthusiastic, dedicated, and digital and influencer obsessed. Based in New York, the Coordinator will report to the Senior Digital Director.

Responsibilities

• Influencer Outreach: Identify, research, and engage with potential influencers and content creators that align with client brand values and goals.
• Campaign Coordination: Assist in the planning and execution of influencer campaigns, ensuring all deliverables and timelines are met.
• Gifting Management: Coordinate product seeding and gifting processes, including tracking shipments and maintaining communication with influencers to ensure successful collaborations.
• Relationship Management: Build and maintain relationships with influencers and their management teams, responding to inquires and fostering ongoing relationships.
• Coverage / Performance Tracking: Monitor and circulate coverage for all campaigns and gifting collaborations.
• Agency Social Media: Collaborate with the larger agency team on the strategy for LGC’s owned social media channels, including Instagram, Facebook and LinkedIn.
• Industry Research: Stay updated on influencer trends, social media news and the competitive landscape to inform strategy and best practices.
• Events: Assist with event organization, logistics, and on-site responsibilities, as needed.

Requirements:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 1-2 years experience in digital marketing, influencer relations or public relations.
• Strong understanding of social media platforms and influencer marketing trends.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects.
• Proficiency in social media management tools and analytics platforms.
• Passion for digital landscape and a proactive approach to learning and development.
• Enthusiastic and collaborative attitude, ambitious team player.

Apply Here