Jessica Aufiero Communications (JAC) is a New York City based boutique public relations and marketing agency that specializes in hospitality, culinary, and lifestyle brands. Our team is comprised of foodies, world travelers, health nuts, spa lovers and all-around culture aficionados who bring these passions to their work on brands in these arenas.
JOB DESCRIPTION
We are seeking an energetic Account Executive with 1 - 2+ years of New York City PR experience to join our team. In this position, you’ll work on a rapidly growing list of acclaimed hospitality clients ranging from restaurants and luxury hotels, to gourmet grocery stores, wineries and more. Candidates must have strong written and verbal skills and a passion for the hospitality, travel, and culinary industry. Familiarity with social media influencers in the lifestyle and food space is also desired. This individual must thrive in a fast-paced, autonomous environment. Those who enjoy a small-company-feel and who are fulfilled by a service-based and hospitality-driven culture should apply.
SCOPE OF WORK
- Serve as the day-to-day support for multiple clients, managing both strategy and execution, often anticipating client needs to ensure all accounts are on-target with each clients’ respective business objectives
- Drive execution of communication strategy, including pitching of consumer hospitality, travel, lifestyle and trade media, securing high-impact placements on a regular basis
- Conduct proactive and reactive media pitching; seek out creative ideas and opportunities; identify and cultivate story ideas
- Liaise with JAC social media consultant to keep apprised of updates and analyze social media campaign performance and adjust strategies as needed to optimize results
- Participate in client meetings and prepare agendas as well as serve as an information leader, demonstrating industry or media-driven knowledge that directly and indirectly affects the client
- Create comprehensive annual strategic plans, press releases, and pitches
- Maintain and continually develop strong relationships with consumer, lifestyle and industry media and influencers
- Identify and manage outreach to top influencers and content creators and coordinate invites to events
- Monitor and collect press coverage for clients
- Create bimonthly reports for clients
- Assist in managing interns by facilitating teamwork and learning opportunities