Public Relations Specialist

Location: Miami/Fort Lauderdale/Palm Beach
Field: PR/Communications
Min. Experience: 3-4 year(s)
Basis: Full-time

Description:

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RockawayMore is seeking a Public Relations Specialist who resides in South Florida with experience in the Food & Beverage industry. This teammate would be responsible for overseeing regional accounts with a team and would require occasional travel. 

About Us:

At RockawayMore, we are passionate about crafting innovative strategies that transcend traditional boundaries in the food, beverage, and hospitality industry. We are a forward-thinking boutique agency that harmonizes public relations, digital marketing, social media, and graphic design to create innovative strategies for our clients. We believe that our collaborative culture and commitment to excellence are what set us apart in this ever-evolving landscape.

Why Join RockawayMore:

• Mission-Driven: At RockawayMore, we're not just a marketing agency; we're on a mission to revolutionize the way brands are marketed in the digital age. Join our team to be part of a company that's dedicated to driving change and innovation in the industry.
• Growth Opportunities: We're committed to your growth and development. When you join us, you'll have the chance to develop your skills, work on exciting projects, and advance your career within our organization. Your growth is our priority.
• Client Diversity: Our work spans a diverse range of clients in the food, beverage, and hospitality industry. Each day brings new and exciting challenges, allowing you to gain experience with a variety of clients and industries.
• Collaborative Environment: We foster a collaborative environment where teamwork and shared ideas are valued. You'll be working with a team of talented individuals who support each other's success, making every project a joint effort.

Candidates interested in a Public Relations Specialist  position at RockawayMore should meet the following qualifications:

• Associate's or Bachelor’s degree in public relations, journalism, or a related marketing field.
• Minimum four (4) plus years of professional experience in public relations with a focus on culinary/hospitality.
• Strong writing skills with a proven track record of producing high-quality material in a timely manner.
• Excellent communication, organizational, and interpersonal skills.
• Knowledge of local media publications and a general understanding of regional and national publications.
• Desire and willingness to learn key Florida, Southeast, and U.S. regional markets (Miami, Fort Lauderdale, West Palm Beach, Orlando, Tampa, Jacksonville, Atlanta, Alexandria/D.C., etc.)
• Travel as needed to fulfill job responsibilities.Hands-on events experience.
• Effective collaboration with colleagues at all levels.
• Self-motivated, results-driven, and highly adaptable to a fast-paced environment.Interest in social media and digital marketing.
• Willingness to work occasional evenings or weekends for media/client events.
• Ability to perform core job duties, including sitting, bending, stooping, and standing for extended periods.
• Experience with Muck Rack, Critical Mention, Google Docs, PR Newswire, Canva.
• Knowledge or experience in Google Analytics and reservation systems like OpenTable are a plus, but not required. 

Requirements:

Job Duties:

• Oversee junior staff and interns, reporting to upper management and the leadership team.
• Inspire and mentor junior team members and interns.
• Create PR strategies and manage use of editorial calendars.
• Ensure client and internal deliverables are met within designated hours.
• Strategically grow the company database by expanding corporate, media, and preferred vendor contacts while establishing new relationships with editors, journalists, and influencers on behalf of the company.
• Assist in crisis management.National, regional, and local pitching for broadcast, print, radio, and online, including calendar listings.
• Draft written materials such as biographies, fact sheets, press releases, media alerts, and round-up releases for major holidays, themes, and initiatives.
• Serve as an essential client contact, managing day-to-day activities and ensuring high-quality tactic delivery.
• Assist senior team members with the planning and management of event logistics and execution.
• Maintain organization of company storage programs and PR-specific filing systems.
• Maintain client Master Doc - dine trackers, anticipated press, awards, events, client profiles, strategy plans.
• Manage calendar invites for meetings, interviews, dinners, and events.
• Coordinate updates to client agendas and strategy plans before, during and after calls, including detailed notes and action items.
• Maintain all client written materials.
• Oversee influencer outreach and campaigns as it pertains to PR.
• Manage daily and monthly clipping and reporting.Maintain a high level of organization across all tasks and responsibilities.
• Actively participate in division and agency calls, events and team building opportunities. A
• bility to travel as needed, including to other markets for client meetings, events, TV shoots, and festivals.
• Perform additional duties as assigned.

Benefits:

• Medical, dental and vision health benefits
• Unlimited paid time off
• Gym stipend
• Cell phone stipend
• Simple IRA

Job Type: Full-time

Salary:  $60,000 -$70,000

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