Verticle LLC has ownership stake in a fashion tech company named OnKarri.
OnKarri recognizes that individuals embody a multitude of roles simultaneously, whether as a devoted mother, a loving partner, a cherished daughter, or a respected professional. Our collections reflect this beautiful complexity, offering versatile pieces that effortlessly transition between roles, empowering wearers to embrace every aspect of their dynamic lives. Our brand is revolutionizing fashion by crafting collections that speak directly to the myriad roles individuals embody daily.
We differentiate ourselves through meticulously curated designs and premium fabrics, ensuring each piece embodies sophistication and comfort. Our brand exudes a distinct personality, daring to be different and making a bold statement in the fashion landscape. Central to our ethos is a deep commitment to diversity and inclusivity. We embrace and celebrate the rich tapestry of human experiences, ensuring our collections reflect the beautiful diversity of our global community.
In our marketing and branding efforts, we exude an aura of confidence and assertiveness. Our approach is bold, unapologetic, and compelling, resonating with individuals who seek authenticity and empowerment in their fashion choices. Through aggressive yet sophisticated marketing strategies, we aim to captivate audiences and establish our brand as a formidable force in the industry.
The role: Creator Partnerships & PR Strategist
The Creator Partnerships side of the role:
- Responsible for creating vertical content and influencer selection strategies, establishing project and budget management metrics and managing the entire creator management/operation cycle including sourcing, onboarding, creating briefings and managing creative concepts, content outputs/quality and content timeline
- Responsible for identifying process gaps and providing suggestions for operation efficiencies improvements and executing them
- Develop and execute creator plan strategy from concept to publication, including relationship building with a wide range of types of talents and agencies
- Establish creator offline community, host regular creator events and manage platform campaigns and marketing events
- Track creator content performance utilizing influencer performance measurement tools and platforms to further optimize strategies for future content launch
- Responsible for data analysis, building reports and using data and insights to inform learnings and strategic recommendations to global leaderships
- Additional items to be added and co-created by you!
The PR side of the role:
- Develop PR strategy for OnKarri brand from development to launch and beyond
- Assess potential risk for incoming brand opportunities and collaborate with teams to provide communications counsel on when and how to respond
- Review and provide potential risk assessment for internal and external partnerships with talent, influencers, and guest speakers on our campuses
- Provide risk assessment for a variety of PR, social media and influencer/creator relations campaigns
- Keep up to date with industry trends, news, etc. that may impact strategy related to PR/creator campaigns, communications, etc.
- Additional items to be added and co-created by you!
