4-5 year university degree in related field
2.5 or more years work experience in prime property, travel, lifestyle, hospitality or F&B PR; previous experience at an agency is preferred
Understanding of luxury consumerism and property and travel market, including media and influencers
Ability to adapt to a fast-paced, multi-tasking, unique work environment
Proven ability to resolve client issues quickly and efficiently
Exceptional written and verbal communication skills
Comfortable working in smaller teams and handling all aspects of client account work
Exceptional media relationships
Solid portfolio of secured media coverage including newspaper, magazine, broadcast, and online coverage
Comprehensive knowledge of the PR industry
Working knowledge of social networks (Instagram, TikTok, LinkedIn, X, etc.)
Working knowledge of Roxhill, TravMedia, Google Analytics, etc.
Secure consistent and quality media placements with proactive pitching
Responsible for client satisfaction and strategic results
Maintain client relationships through meetings, conference calls, general contact
Takes the lead on overseeing management of daily activities on all accounts, as well as troubleshooting with minimal supervision
Write media pitches, press releases, media alerts, photo captions, etc.
Develop and maintain solid relationships with journalists, bloggers and influencers
Prepare monthly meeting agendas, notes, reports, etc.
Organize and attend events, including press trips and media tours
Monitor, engage, assist in providing strategic counsel and brainstorm innovative campaigns on behalf of clients in the digital media space
Recognize if there is a potential client problem and bring it to supervisor’s attention with a suggested solution
Perform in-depth research and analysis of clients
Ideate creative media/revenue-driving campaigns, packages, and partnerships for clients
Assist with developing strategic and creative integrated PR initiatives
Stay on top of current industry news, trends and technology
