Vice President, Global Skincare Marketing

Location: New York, NY
Field: Marketing
Min. Experience: 10+ year(s)
Basis: Full-time

Description:

The Vice President of Global Skincare Marketing will develop the overall skincare strategy and ensure the successful execution of its business globally; establish objectives and strategies to maintain and improve brand's position in the global marketplace; reinforce and protect brand/category equity; communicate the category voice/position consistently through all communication & touch points.

ACCOUNTABILITIES:

• Develops global marketing objectives and strategies and develops plans to achieve them
• Develops three-year category objectives and strategies, develops and executes marketing plans, identifies new products and regional opportunities
• Develops and presents to Sr. Management the marketing plans specifying the categories long-term strategic objectives and year-to-year sales goals
• Responsible for being financially disciplined, portfolio/category management (SKU management) and driving business mix
• Responsible for the COG strategy, tracking, reporting, leads value analysis efforts
• Attune to and acts upon market intelligence: understands competitive strategy, evaluates product performance to drive category globally
• Interfaces with Regional Vice Presidents, Markets, Retailers, and Sales Teams to ensure global/regional/local alignment
• Creates and implements Global Marketing calendar with head of International and NOAM, Asia, LATAM and European Regional Vice Presidents ensuring programs are regionally relevant
• Leads new product development efforts
• Has a creativity-inspired, consumer-driven mindset including the ability to direct and understand global market research; understand global competitive activity and identify global trends; and leverage insights to drive the conceptual development of innovative marketing programs
• Identify new global skincare opportunities and initiate development with Product Development and R&D when appropriate
• Partner with legal, R&D and Product Development to innovate in claims/messaging
• Define new product launch strategies (positioning including concept, pricing, distribution, region)
• Directs all aspects of program implementation with cross functional partner groups to bring new programs to market. (including but not limited to GBSC, Product Development, Packaging; Design, GSR, Creative, Education)
• Conducts status meetings to ensure functional alignment and adherence to timetable dates
• Directs the development and strategy for forecast offerings and bulletins detailing new program introduction and execution
• Develops 360-degree executional strategy with cross functional groups (including but not limited to Advertising Creative, Merchandising, PR, Education, Internet and Special Events)
• Develops and monitors departmental budget
• Provides leadership and guidance to team, with strong emphasis in developing, managing and coaching.

Requirements:

• Undergraduate College degree
• MBA strongly preferred
• Position requires 15 years relevant work experience in beauty industry marketing
• Previous global and or applied marketing experience required
• Position requires creativity and thorough knowledge in all areas of marketing including the ability to develop and implement innovative marketing programs, knowledge of global market/consumer trends
• Knowledge of the functions of product development, packaging design, advertising, and sales and their effect on product marketability
• Position requires strong leadership skills and project management skills
• Excellent written and verbal communications
• strong presentation skills, ability to personally organize and set priorities and to drive other people
• Global travel required (approximately 25%), specifically key markets in the Asia and Europe.

Apply Here