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Bringing True Hospitality to the World. We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family—a welcoming culture of warmth, honesty, and a passion for providing True Hospitality. We pride ourselves on letting your personality and passions shine, recognizing your contribution, and supporting your ambition to learn and create your career path. In making a difference to our guests and owners, colleagues, and communities, every day is a chance to create great and unique experiences in your way. With over 370,000 colleagues in nearly 100 countries sharing our values, countless opportunities are at your fingertips. We’re growing; grow with us.
Location: South Florida (remote)
Role Purpose
The PR Specialist, Luxury & Lifestyle Tiered Services is responsible for the execution of an integrated strategic public relations plan for hotels within the Luxury & Lifestyle portfolio. This position will work under a Senior Manager, LLTS PR to develop, implement, and bring maximized visibility in print, broadcast, and online media on a national, regional and local level to participating hotels. The specialist will also serve as a bridge to bring brand campaigns to life in the field and trend-leading field examples to the brand. Candidates must have strong writing skills, think creatively, and have a knack for organization/managing multiple accounts simultaneously. In-house or agency experience is necessary; hospitality experience is preferred but not mandatory. Must be based in South Florida.
Key Accountabilities
- Execute public relations strategies, projects and events to drive awareness, reputation and revenue for IHG Luxury & Lifestyle hotels, restaurants & bars utilizing IHG’s tiered services public relations (LLTS PR) offer.
- Manage a portfolio of internal accounts and service the properties based on their level of tiered service for public relations, this includes but is not limited to the following: Manage earned media strategy, shaping insights for biannual PR plans, managing relationships with the RDOs, GMs, and chefs, and driving media results.
- Plan and lead regular PR calls/meetings to discuss PR plans and strategize for months ahead.
- Establish and continually maintain positive and productive professional relationships with members of the news media, with a focus on regional and local press.
- Oversee media communications including press release direction and editing, pitch strategies, trend opportunities, award submissions and media planning calendars.
- Develop strategies with property leadership regarding property and community communications to ensure PR efforts reflect both property and brandwide goals. Manage monitoring of press clips and media trends.
- Prepare monthly media coverage and quarterly analytics reports, as applicable.
- Develop relationships with community and philanthropic organizations that align with individual brands; recommend participation in key charitable events.
- Establish and maintain productive professional relationships with members of the media, including local, regional, trade and select national outlets, as well as content creators/influencers on social media.
- Pursue best practices regarding media/deskside visits, journalist dining, information requests and cultivation of new contacts.
- Research, pitch and place favorable stories for properties -- including the people, programs, practices and events within the portfolio. Work closely with related disciplines such as marketing and sales to ensure maximum economic impact.
- Collaborate with IHG Luxury & Lifestyle Americas brand PR and partnerships team to bring select partnerships to life at LLTS PR properties.
- Support the LLTS PR team with managerial duties such as media monitoring, media list building and meeting agendas; lead the execution of the LLTS PR team's monthly trend counsel and national media outreach in partnership with brand PR agency.
Education: BS/BA Degree required in Marketing, Hospitality, Communications, or related field
Experience: 4-6 years of demonstrated experience developing and implementing PR strategies and tactics; in-house or agency experience mandatory, hospitality experience preferred.
Technical Skills and Knowledge
– Stellar verbal and written communication skills; excellent knowledge of AP-style journalistic writing and editing practices and strong presentation skills
- Ability to work with a geographically dispersed team as a member of the IHG Luxury & Lifestyle Americas PR team
- Results-oriented, self-motivated, creative and possessing a sense of humor
- Proven ability to manage multiple projects simultaneously and meet multiple deadlines
- Excellent organizational and interpersonal skills combined with the ability to diplomatically prioritize requests
- Agility and creative intellect, entrepreneurial, pragmatic and flexible in nature
- Ability and willingness to follow established processes and procedures, and also work fluidly in situations where standard operating procedures do not exist
- Proactive and resourceful problem solving capabilities
- Fluency in social media platforms such as Facebook, Instagram and emerging outlets
- Willingness to travel
