The Armani Group is one of the leading fashion and luxury goods groups in the world today with 10,500 direct employees, 12 production plants and more than 2,704 boutiques in 60 countries around the world. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewelry, home interiors, fragrances and cosmetics under a range of brand names: Giorgio Armani, Armani Collezioni, Emporio Armani, AJ Armani Jeans, A/X Armani Exchange, Armani Junior and Armani Casa.
POSITION OVERVIEW: The Public Relations Coordinator is responsible for supporting the Public Relations Sr. Director in developing and executing PR strategies, fulfilling sample requests, tracking store consignments, tracking editorial coverage, updating competitive reports, contributing to larger projects, and completing standard administrative tasks for the following brands – Giorgio Armani Privé, Men’s & Women’s Giorgio Armani, Emporio Armani, Armani Casa & Armani Ristorante. Will work closely with the Milan global PR & communications teams to fulfill editorial requests and global public relations initiatives for North America. Also to support in activities related to social media as it relates to the Public Relations editorial dept.
CORE RESPONSIBILITIES:
- Maintains editorial press of women's and menswear collections of Emporio Armani, Armani Jeans and Armani Junior and timepieces as well as all corresponding accessories.
- Communicate daily with all national and regional publications and online media, prioritizing and allocating the various collections in order to maximize editorial coverage.
- Coordinate and facilitate relationships between the house and the U.S. publication's market editors to ensure the correct positioning of the brand within the market.
- Collaborate with Milan and other international press offices to increase efficiency and proper distribution of samples to all prioritized publications.
- Assist the Vice President and Director of Public Relations in coordinating and securing press for special events.
- Assist the VIP team in coordinating the press release and securing distribution and coverage for all celebrities wearing Armani.
- Implement and support annual press strategies for each brand with particular focus on select publications.
- Strategize with various branches of the corporation, including marketing and commercial, to create a unified and defined message for each brand.
- Analyze past and current press rankings on a monthly basis for each brand in order to forecast and strategize for the upcoming season as well as maintain top ranking among competitors.
