REPORTS TO
Account Managers
THE COMPANY
First and Last PR is one of the fastest growing public relations and digital marketing agencies specializing in the beauty, wellness and lifestyle arenas. Founded by a former beauty editor who was frustrated by the status quo, this an award-winning strategic beauty public relations and social media marketing agency is known for being well-connected, innovative and passionate about PR.
OVERVIEW
We are looking for a senior level strategic thinker to join our beauty and wellness division. The ideal candidate should be deeply passionate about the beauty industry and eager to make a significant impact through their work. This individual is proactive, adept at taking initiative, and has experience either in an agency environment or in-house with a beauty brand. They should excel at pitching, with a proven track record of securing high-profile press placements. Strong industry connections and the ability to manage multiple accounts effectively are essential.
RESPONSIBILITIES
- Develop strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall client strategies
- Secure top press features with print, television, online and podcast outlets
- Develop and maintain relationships with influential members of the media to ensure placements
- Write and edit media materials - press kits, press releases, media alerts, pitches, fact sheets, bios, case studies and backgrounders
- Develop PR-specific marketing communications plan including strategy, goals, budget and tactics for each client
- Daily client interaction to update, report on and discuss media relations.
- Track and report ROI for each campaign
- Develop and maintain relationships with influential members of the media to ensure placements including managing paid influencer programs
- Look for and secure speaking and sponsorship opportunities for clients as experts in their field
- Participate in brainstorming sessions to develop strategic/creative thinking for clients.
- Provide guidance and leadership to junior-level staff; manage daily intern responsibilities.
- B.S/B.A in Public Relations or related field.
- At least 5 years of PR agency experience
- Creative and energetic personality
- Strong beauty and wellness background specifically public relations or influencer campaign management
- Organizational skills. Ability/experience overseeing managing several accounts at the same time while interacting with the team
- Problem-solving skills, good judgment in what to report and how to report it.
- Writing skills, Proficient writing, editing and content strategy and development expertise, including experience crafting bylines, blog posts, media pitches, video scripts, newsletters, abstracts, executive bios and briefing sheets.
- Project management skills: Ability to work concurrently across multiple, diverse projects, skilled at prioritizing workload and deliverables to meet client and team deadlines in a fast-paced, deadline-driven environment while maintaining a positive attitude to ensure completion of assignments in an accurate and timely manner.
- Passion for our work and commitment to independent, ongoing growth and development.
- Assist with events including strategy, research, on-site execution, etc.
BENEFITS
- We are a team that will welcome you to thrive in our entrepreneurial spirit environment
- We offer a competitive compensation package including medical, dental, vision and 401k along with a generous work life balance calendar of PTO, Summer Fridays and observed holidays.
- We believe in a culture of appreciation where you can grow with our company
- We maintain a diverse workplace culture that appreciates everyone's unique views
- We believe in wellness programs including complimentary access to the gym in our office building
- Our hybrid office schedule allows for meetings in the office on Tuesdays and Wednesdays plus the flexibility of remote work from home the other three days of the week
- We have an amazing location to work in and socialize around after work. Our office is in Downtown Jersey City two short blocks from the Grove Street Path Station
QUALITIES AND CHARACTERISTICS
Passionate and inquisitive about the beauty and media industry Embrace and embody First and Last PR Core Values, defined as:
- Free - At First and Last PR we encourage our employees to communicate freely, be innovative, produce fresh solutions and express their ideas.
- Inclusive & Diverse - At First and Last PR we celebrate ALL walks of life, not because it is the human thing to do, but because being your whole self is a superpower everyone should have the opportunity to express.
- Respect - We are all human and showing respect through acts of humility and empathy goes a long way to not only ourselves, but to our colleagues, partners and clients.
- Succeed - We strive to set the highest standard of quality in all that we do at First and Last PR even if that means rolling up our sleeves and reaching beyond our comfort zone to become more innovative than we were yesterday.
- Trust - Not only do we work to ensure our clients trust us with their work but it’s important First and Last PR employee do what is right as a person’s integrity is one of our building blocks.
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- Leadership - We challenge ourselves and take pride in attracting like-minded visionaries who embrace an entrepreneurial essence through inventive and innovative strategies.
- Action - Take action and display an ambitious yet always inquisitive persona.
- Stimulate - Stimulation is an important aspect of our team’s unity and growth. Hard work at First and Last PR almost never goes unnoticed, and we encourage our employees to reign supreme in all they produce.
- Transparency - At First and Last PR we believe in fully transparent work for the greatest team synergy, determined by forward thinkers with optimism that is generated though our high energy.
HOW TO APPLY
Please send a cover letter, resume, and salary requirements to hr@firstandlastpr.com with the subject Senior Account Executive.
NO PHONE CALLS PLEASE
