About JBC:
JBC is a 10-year-old media relations agency that provides a uniquely strategic approach to building brands and increasing overall consumer awareness. Founded by Jennifer Bett Meyer and Melissa Duren Conner in 2014, JBC specializes in amplifying businesses at all stages, from new-to-market startups to well-established public companies. Touching sectors spanning fashion and beauty, health and well-being, food and beverage, technology and social impact, and more, we develop dynamic communication design that drives growth and enduring affinity for the retail landscape's most dynamic brands. We have a proven track record of associating ourselves with brands that are mission-oriented, leaving a tangible, lasting impact in the sectors we represent.
While our work is important, JBC believes company culture is even more important. A large percentage of our client roster are—and always have been—women-led, and we remain passionate about and dedicated to propelling women forward in the workplace and beyond.
Some of our competitive, human-first programming includes:
- Split in-office x work-from-home schedule
- Flexible PTO and four-day summer workweeks
- Commitment to DEI via workshops, speaker sessions, and engagement opportunities
- Ongoing philanthropic events, both in-person and virtually
Position Overview:
In this role, you’ll manage and execute day-to-day public relations efforts as well as manage client expectations. Senior-level staff also act as a cheerleader for the agency -- suggesting new initiatives for team building, keeping a positive work environment, and mentor junior staff -- and have developed strong relationships with both media and clients.With a roster of dynamic venture-backed brands, you will help craft messaging, and leverage media relationships to create compelling narratives that support your client’s vision and mission. The Director of Fashion should have proficiency in consumer brand storytelling. The ideal candidate also has strong relationships with fashion and retail media across national and regional (primarily New York and Los Angeles) business and consumer press.
Responsibilities:
- Developing PR strategies and dynamic pitches to meet client objectives and goals
- Goes above and beyond traditional pitching efforts to suggest interesting media activations to support brand objectives
- Strategic planning and execution of outreach plan with little to no changes from VP and/or Managing Director
- Ensure all teams are meeting client goals and objectives; keep teams on track
- Pitching and securing feature stories, brand stories, etc. on national and regional level across online, print, broadcast and podcast mediaUpdating all client materials and other written materials
- Drafting of press releases as necessary
- Monthly client reporting
- Communicating with clients regularly via email, phone and in person and building strong relationships with clients
- Communicating daily with high-level editors/media
- Managing and mentoring junior-level staff
Position Reports to: Senior Vice President of Fashion Division
About You:
- Bachelor’s degree
- 6+ years of PR experience with significant agency experience
-Naturally proactive, with outstanding attention to detail and meticulous organizational skills
- A people person, skilled at building and nurturing relationships, with proven experience in supportive team management and mentorship
- A strong editorial network of fashion and business editors and writers
- Skilled writer and communicator
- Ability to both balance many priorities and act resourcefully, all while maintaining a positive attitude
- Vaccination against COVID-19 is a requirement if hired; including one booster dose. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.
