Account Management/Media Relations
- Admin Work: Lead account administrative work (media coverage, compiling press clippings, reporting, event invites/RSVP management, agendas + notes, press kit maintenance, media list building and maintenance)
- Research: Conduct thorough background research for PR initiatives and industry trends for DPR clients. Proactively share industry trends with clients.
- Client Communication: Manage day-to-day client communications, begin to serve as primary client contact.
- Work Management + Prioritization: Sets priorities and manages account load. Held accountable for following-through appropriately. Manages up for clarification when needed. Shows sense of urgency when needed.
- PR Planning + Strategy: Develops PR Plans and strategy for DPR clients that align with brand initiatives and goals alongside the leadership team.
- Influencer + Celebrity Seeding: Work with national editorial and stylists on celebrity, influencer and blogger seeding + editorial placements on behalf of DPR clients.
- Account Management: Recognizes if there is a potential client problem and brings it to leadership’s attention to work through the solution together.
Writing Skills / Content Creation
- Creative Ideation: Work alongside the leadership team to develop creative ideas that align with client goals.
- Writing: Is responsible for development of media releases, media briefs, fact sheets and other communications material with minor edits.
- Pitching: Secures consistent and quality media placements with proactive pitching in local, regional and national press aligning with client goals.
- Media Relationships: Fosters relationships with national press, long lead magazines and key dailies and blogs. Proactively develops media network.
- Media List Building: Maintain Droese Public Relations database of VIP stylists, celebrities, publicists, managers, socials and industry heads.
- Internal Communications: Maintain effective communication with internal teams and find timely solutions to resolve any challenges.
Presentation/Communication/How You Show Up/Leadership
- Presentation Skills: Displays strong presentation skills. Leads client calls with support from the leadership team.
- Presence: “How you show up” is important – appropriate attire, confidence, demeanor, positive attitude, team player, flexibility, and willingness to accept feedback.
Teamwork
- Company Culture + Relations: Does not have any outstanding issues with teammates and brings teammate challenges to leadership’s attention.
- Feedback: Begins giving feedback when appropriate. Open to receiving feedback and adjusts accordingly. Leadership: Supports the development of AAE’s as they continue to learn and grow.
Events
- Event Planning: Manages client events from guest list to event execution.
- Event Execution/On-site Support: Manage guest check-in and event logistics (pre-, during and post-event). Guide AAE’s on supporting check-in and event logistics. Bring potential event issues to leadership's attention with solutions.
*Some events occur on evenings and/or weekends
- Event Reporting: Post event, guide the AAE in developing a full recap of event coverage.
- At least 3-4 years of relevant PR experience working with national press outlets
- A strong pulse on what’s happening in the national and local luxury lifestyle space with strong relationships
- Ability to initiate and drive projects, motivated and determined
- Superior communication and organizational skills with strong attention to detail
- Strong media relations skills with proven results in print and online outlets
- VIP/Celebrity/Influencer seeding a plus
- The desire to network, grow with the agency and possess a love for the industry
