We are looking for a Senior Digital Marketing and/or Social Media enthusiast with leadership experience and an entrepreneurial desire to help grow and develop our digital team and its suite of services.
You will help lead our high-performing digital team that works in a variety of sectors to support with strategy writing and oversight on categories such as social media management, influencer marketing, paid tactics, digital marketing verticals and more. You will have the opportunity to grow your career in many ways alongside an award-winning senior leadership team, owning your own portfolio and ultimately shaping your team as if you were running your own stream of business.
With a focus on business development (sales), team development and high-level consulting - this role is the ultimate opportunity for someone who is entrepreneurial, but values being surrounded by mentors and business coaches as they grow. Unlike most roles in a traditional agency, this role has autonomy; and an entrepreneurial individual will excel running their own business unit, while thriving with the support of a robust senior leadership team (including HR, operations and sales support) who will work with you to ensure your department’s success.
Talk Shop is a full-service, integrated communications agency and one of Canada’s Top 100 Employers. We value bright ideas and are always looking for smarter ways to work. We work with diverse clients in technology alongside consumer goods, lifestyle and real estate. Our team is made up with smart, driven, kind people who celebrate each other’s successes and learn from our mistakes. Our employees enjoy perks like flexibility, paid time off for volunteer days, learning and development sessions and competitive pay. Talk Shop has the industry’s lowest turnover rates - our people have the opportunity to build careers at Talk Shop and we offer mentorship and coaching to support career growth.
Roles and Responsibilities of a Talk Shop Business Director:
Business Development & Financial Accountability (70%)
Business Development
- Lead business development and sales activities to support direct and contributed revenue goals
- Develop, execute, and oversee a business strategy that prioritizes growth and positive customer ratings
- Conduct high-level industry research to develop effective sales solutions
- Conduct sales meetings, prepare and present proposals and oversee signing of new accounts
- Work alongside the Business Directors from PR teams to co-sell and consult on integrated service offerings
- Participate in and contribute to regular internal sales meetings – track leads in CRM, look at opportunities to upsell
- Work hand in hand with the Director, Client Services to identify emerging trends and offerings that can be sold into client work
- Responsible for achieving annual revenue target for the digital team
- Actively participate in industry events and opportunities to help generate business opportunities
- Nurture/ cultivate client relationships, prospects, and potential leads
Financial Accountability
- Oversight of the digital team’s P&L - responsible for maintaining annual gross profit, EBITDA, and staff-cost-ratio targets in conjunction with Director, Client Services for the Digital Team
- Budget Management - Stay on top of group expenses, including bill backs, COGs and other team expenses and costs as it relates to booked and projected revenue - monthly and quarterly
- Monthly and Quarterly KPI reporting
- Report into Managing Partner quarterly on team’s financial performance and prepare and present a go-forward plan
- Make financial decisions to course-correct if targets are not reached
- Lead annual planning alongside Director, Client Services
Account Management, Strategy & Consultation (20%)
- Ability to serve as overarching consult on all accounts previously managed or sold in
- Support onboarding for all clients sold into group
- Provide strategic digital counsel to clients as required
- Ability to interact with and gain the trust of top-tier clients
- Serve as quality control and ensure the highest quality work is delivered to clients
- Work with Directors and Managers to ensure efficiency/profitability of all accounts
Team Development & Leadership (10%)
- Provide feedback on team members to the Director, Client Services
- Regular management and coaching of team members as needed to ensure growth and role satisfaction
- Support Director, Client Services with team resourcing and decision-making around additional needs/changes
- Set example for leadership and culture for team members
- 7-10 years of social media and/or digital marketing experience, ideally some within an agency/firm setting, or as an independent consultant
- Proven record of sales growth, ideally from selling and growing business within an agency setting
- Experience in crafting and leading strategies for clients across a variety of sectors including organic and paid tactics
- Confidence in directing your team through positive client communications - you are a clear communicator and enjoy building relationships with others
- Data Driven - you have a keen eye for interpreting data and understanding what levers to pull and where for clients to meet their business goals
- Ability to manage priorities and balance deadline-driven workload with complete accuracy
- Extreme attention to detail – you take pride in the high-quality, client-ready work you produce
- Excellent interpersonal skills – ability to lead and develop a high-performing team
- Experiencing working with professional services, real estate, technology and/or publicly traded companies is an asset The Talk Shop team values humility, ingenuity, humour, and integrity. We think you’ll be a great fit if you love to see your hard work come to fruition, celebrate achievements, and connect with your team
Compensation
Salary Range: $100,000 - $130,000, plus company incentive and sales bonuses
This is an opportunity to work with the best digital team in the business. We offer learning, development and mentorship so that our team can grow and we can promote from within where possible.
We offer comprehensive health and dental benefits. We value employee wellness and take care of our team, delivering treats like swag, paid breakfasts and team events whenever possible.
Start Date: May - June 2024
Location
Candidates can be based in Vancouver or Toronto. We are currently working remotely and will operate under an optional, hybrid model. As both team and client interactions are important in this role, some in-office presence may be required in the future when appropriate.
How to Apply
Please apply through the Careers Page HERE on the Talk Shop Website. Click Apply for This Job, complete the form and attach your resume, cover letter and some writing samples in one file.
Talk Shop is committed to having ongoing conversations with candidates and our team to ensure accessibility needs are accommodated. We are prioritizing the hiring of a candidate that reflects the diverse population we serve, and we encourage applications from all qualified individuals.
Successful candidates will be contacted and we ask that no applicants call the office to follow up.
Important Notice: Please be aware that Talk Shop Media does not engage with potential candidates via social media platforms or WhatsApp for job-related communications. Any such contact should be considered suspicious and disregarded. All official communications regarding job opportunities will be conducted through established channels, such as email or phone calls from verified Talk Shop Media representatives. Thank you for your understanding.
