KRUPA is seeking a hands-on publicist with extensive consumer products and lifestyle contacts (wellness a plus!) to help build its roster of mission-driven brands across food & beverage, lifestyle and wellness. The ideal candidate is an energetic, creative, strategic thinker, who is an experienced leader and multi-tasker. Candidates must have at least seven years of experience in executing PR and communications activities; know the changing landscapes of consumer products across multiple industries; be confident and independent in managing teams; communicating with clients; and be an excellent writer.
What You Will Do:
Strategize: Offer ongoing creative, strategic guidance to your clients and your team members; have knowledge of the editorial calendar and industry & product data; and have discernment considering the cultural moments we’re in.
Communicate: You are the first point of contact for your clients, so you will act as both spokesperson and listener for your teams. You will be expected to welcome both praise and areas of impact that need growth and filter it into your strategy. You handle crisis communications with little to no input from the leadership team.
Manage: You will manage a full client roster as team lead, knowing the status and performance of each account, and performance and workload of your teams. To the best of your ability, you will anticipate obstacles and provide support and pivots for each client’s PR plan to create high-level impact.
Network: Attend events and socialize across relevant industries to meet relevant new contacts, and support in building KRUPA’s core client roster.
Execute: Create, deliver, and lead client strategy and initiatives. You must think out of the box and show your teams how to do this, setting the bar for creative thinking.
What We Provide:
Medical, dental, and vision insurance
Unlimited PTO and paid holidays
Biannual paid mental health + digital detox days
Unlimited sick time
Community Give Back: We raise funds for NAMI and other charities, walk in company 5ks, clean up local neighborhoods, donate to women’s shelters, and other acts of giving.
401(k) retirement plan with matching + free financial advising
6-weeks paid leave for new parents
Summer Fridays (end work at 2pm on Fridays, Memorial Day - Labor Day)Customized professional development
Continuing DEIB education and conversation
Insight Timer Premium
Company health & wellness virtual classes led by guest experts
Other Essentials
KRUPA is committed to creating an inclusive, high-performing environment and believes we are better and stronger as an organization with authentic representation from diverse communities, backgrounds, and beliefs. We provide equal opportunities to qualified candidates and recruit, hire, train, compensate, educate, and promote persons in all positions without regard to race, color, sex, sexual orientation, religion, disability, or national origin.
All your information will be kept confidential according to EEO guidelines.
Who You Are:
A Publicist with at least seven-years of client/team experience.
Located in New York City or Los Angeles
Confident and Commanding: You are an enthusiastic leader who excels in speaking, writing, presenting, and communicating internally and externally.
Savvy Across Consumer Products: You know and want to continue to get to know myriad consumer product landscapes from the inside out and understand the unique positioning of each mission-driven client. You are also on the pulse of emerging trends in the industry, on social, and in pop culture.
Connected + Eager to Network: You have deep, established relationships across all verticals of media, with top-tier writers, and a diverse variety of influencers, celebrity-management contacts, and other possible partnership contacts. You actively pursue relationships with top-tier media, moving the needle for clients.
A Strong Manager: You oversee multiple teams and act as direct supervisor to team members, so you must thrive under pressure, anticipate and meet tight deadlines, and successfully manage and complete multiple projects simultaneously.
A Big Picture& Proactive Communicator: You convey big picture logistics and tactics to teams, providing foundational support for initiatives and client asks.
