The Brandman Agency is growing and is now actively seeking an Account Director or Vice President to support and grow a portfolio of high profile lifestyle accounts in our New York office. This Senior-level role will direct strategy and drive results on behalf of our global clients, and applicants must possess a passion for hospitality and encompass an intuitive, thoughtful approach. This candidate will have superior knowledge of the evolving media landscape and regularly contribute new ideas for placement opportunities. He/she will have the ability to direct and mentor teams, lead client accounts, negotiate and secure media features, as well as spearhead new business decks. The ideal candidate has a minimum of 7 years of lifestyle or hospitality PR agency or in-house experience. Consistently ranked a Top PR Firm on New York Observer’s PR Power List, Brandman maintains a global client roster representing the best-of in our respective categories. The Agency offers competitive salaries, paid benefits, 401k, a supportive, fun office culture, a generous PTO package and additional perks.
Responsibilities
- Directs daily activities for designated national and international travel and lifestyle accounts, delegating tasks on a day-to day basis
- Promotes and maintains client satisfaction across the board, acting as the client point-person
- Concepts and executes fully integrated strategic communications plans
- Works with clients to uncover and satisfy business objectives, identifying opportunities to increase account growth and revenue
- Crafts public relations strategies, developing presentations and action timelines
- Manages account teams by effectively fostering teamwork, motivation and the production of polished client work
- Assists with overall agency management and organization
- Travels as needed for client initiatives or new business opportunities
- Spearheads new business decks and participates in presentations
- Understands and prioritizes the objectives of each client; anticipates needs in advance
- Directs team to maintain robust and proactive account activity, using current PR plan as a framework and ensuring coverage efforts are on track
- Develops and maintains solid relationships with journalists, bloggers and social media influencers and has a strong awareness of the content belonging to each
- Oversees final approvals of meeting agendas, notes and reports
- Assists with client relations through meetings, conference calls, events and general contact
- Stays apprised of current industry news and trendsResearches potential partnership opportunities / arranges meetings with strategic partners (including, but not limited to, speaking engagement opportunities, brand endorsements, event hosting, etc.)
- Maintains senior level relationships (client, media & marketing partner) and manages overall relationship building process
- Works in tandem with agency VPs/SVPs in some cases, and in others, takes independent direction of accounts
- Must have a Bachelor’s Degree, currently reside in the greater New York City area, and legally authorized to work in the United States
- Minimum of 7+ years lifestyle-related PR experience, managing junior staff
- Must be diplomatic and of the highest integrity
- Maintains a strong track record in demonstrating creativity, with superior analytical, communication, organizational and problem-solving skills
- Must possess exceptional management and leadership proficiencies
- Has the ability to effectively multi-task /delegate assignments
- Has experience in organizing and hosting domestic and international media trips
- Has experience in organizing and hosting events (both large and small scale)
- Brings extensive media contacts and media lists in lifestyle verticals
- Brings knowledge of current events and trends, specifically relating to the hospitality industry
- Possesses the skill set and experience in order to play a fundamental role in creating proposals for potential clients, and securing new business and organic growth opportunities for the agency
- Demonstrated ability to create strategic, world-class business proposals for a winning new client pitch
- Proven track record successfully leading accounts and achieving quality media results
- Ability to self-manage, show strong initiative, prioritize and decipher urgent items
- Possesses an extreme attention to detail; is poised, solutions-oriented with a can-do attitude, creative, enjoys autonomy, and can work in a fast-paced environment
- Excellent listening, written, and verbal communications skills with a strong attention to detail
- Ability to guide clients on strategy and articulate ideas to garner results
- Established media and influencer contacts in the lifestyle press and has the skills to cultivate new relationships
- Uses social media tools regularly and has experience integrating social media into public relations programs
- Proficiency with MS Office and industry tools such as Meltwater, Muckrack, etc.Proficiency with Adobe Creative Suite and Keynote
Salary Range: $100,000-120,000, commensurate with experience. This is a hybrid-role, with three days in our New York office (Tuesdays-Thursdays) and two days remote (Mondays and Fridays).
