Crowe PR is a dynamic public relations and digital marketing agency. Combining proven storytelling tactics with novel marketing tools, we amplify brand awareness and drive business growth for consumer goods, healthcare and technology, and hospitality brands.
We are professionals who thrive in a positive, dynamic and collaborative environment and learn and grow from one another. We are committed to our core values and harness the culture of excellence, authenticity, and entrepreneurial mindset to deliver results that move the needle for our clients. We celebrate achievements and are driven by success. We are proud to have been recognized and included as part of the Inc. 5000, SDBJ Best Places to Work and The PR Net 100' lists, to name a few!
The ideal candidate is a growth-minded integrated public relations professional who thrives in a fast-moving, entrepreneurial environment and is willing to take risks and think big. Your passion for brand development centers on solving clients’ problems with strategic and creative solutions. You are ROI-driven, focused, communicative, and bring a positive atmosphere to the team. You embrace your strengths, can provide and receive direct feedback and are ready to grow in your career.
THIS POSITION IS OPEN TO BEING FULLY REMOTE FOR CANDIDATES OUTSIDE OF SAN DIEGO, CA. WE ARE HIRING IN THE FOLLOWING STATES: CA, FL, IL, NY, MA, NJ, NM, NC, MT, DC, PA, TN, TX.
At-Will Employment: This position is an at-will employee position.
Exempt Position: This position is an exempt salaried position. The salary for this position is $85-$90k per year DOE.
Major Areas of Responsibility:
LMA
- Lead 4-6 key accounts, and support with top-level strategy for all other accounts in the consumer vertical.
- Have a clear understanding of each client, team responsibilities and ROI within the vertical.
- Partner with company leadership to develop the best processes and procedures for vertical and organization.
- Assist in interviewing, onboarding & training new team members.
Client Relations
- Develop strategic marketing communication & PR plans and provide counsel to clients.
- Strategically manage multiple clients’ business objectives, projects, and deadlines.
- Keep clients informed on quarterly plan and progress.
Junior Team Management
- Directly oversee, manage and contribute to growing team members in their roles.
- Coach and inspire the growth and development of junior team members by providing consistent feedback, training, and growth opportunities.
- Monitor hours budgets from both the account and individual employee standpoint in relation to the coverage secured each month to ensure maximum utilization and efficiency.
Account Processes
- Assist with onboarding new key accounts from a strategic standpoint to set up account leads up for success.
- Oversee and manage vertical organization in Asana, Harvest, SharePoint and Dropbox.
Integrated PR Strategy and Execution
Public Relations:
- Develop and review 90-day client PR plans and internal dashboards.
- Draft, review, and distribute media materials.
- Develop media lists and build relationships with hot list reporters; secure ongoing coverage, on behalf of clients.
- Develop and review editorial and awards calendars, and ensure clients are submitted for all relevant timely media opportunities.
- Track media results, hot list and feature story progress on a regular basis and ensure client success.
- Build out and advise on thought leadership strategies; draft and submit articles, commentary and other fitting content, on behalf of clients.
- Maintain relationships with top tier media to readily secure coverage on behalf of clients.
- Build and refine media lists and opportunity calendars for relevant accounts.
Influencer Marketing:
- Have a deep understanding influencer marketing strategies.
- Ability to guide the wider influencer team on influencer collaborations and activations.
- Aid in negotiation partnership agreements with influencers and ensure the terms of such agreements are met by both parties, as needed.
Social Media:
- Ensure social media strategy and content aligns with client business goals, success metrics and brand.
- Understand and be able to speak to social strategy and analytics.
- Ensure proper understanding and communication of clients’ brand voice.
Planning and Reporting
- Serve as final review on quarterly reports, 90-day plans, monthly recaps, award and speaking opportunity submissions, agendas, etc.
Other
- Support new business processes with proposals and presentations.
- Represent the agency in local business and public relations & marketing communities.
- Track client service hours daily in Harvest.
- 7+ years of public relations agency experience with at least 2 years of experience in a management role.
- Upholds Crowe PR's 4 Core Values of: A Culture of Excellence, Authenticity + Transparency, An Entrepreneurial Mindset and A Positive, Collaborative Spirit.
- Experience leading integrated strategy for multiple consumer accounts at once.
- Bachelor’s Degree in communications, public relations, or similar field preferred.
- Excellent oral and written communication skills and knowledge of AP Style.
- Self-starter, who can complete tasks with little direction and can independently problem-solve based on a combination of experience and research.
- Displays utmost professionalism internally and externally, with clients, partners, etc.
- A positive, analytical, and creative mindset to be used in identifying and approaching challenges, inefficiencies, and ineffective processes with a solution-oriented mindset.
- An active listener, someone who reads people and those in a room well and adapts their style and response accordingly.
- Ability to effectively manage and prioritize multiple client projects and deadlines across teams.
- Is solutions-oriented, recommends solutions when problems arise, assists colleagues in problem solving, and seeks input from colleagues in problem resolution.
- Ability to work in a dynamic environment through flexibility, resilience and a positive outlook.
- Leadership characteristics such as open-mindedness to others’ communications style, viewpoints and opinions; empathy and compassion; being direct and giving feedback with respect and integrity.
- Experience with MuckRack and/or other journalist databases and reporting tools.
- Proficient at Microsoft Office Suite.
Benefits
- Paid vacation, accrued from first day of employment
- Paid annual wellness days
- Paid sick days, subject to state worked in
- Paid company holidays
- Group Health and Dental Insurance plan
- 401(k) Retirement Plan
Prospective applicants can apply through the button below or via the link HERE.
