Job Title: Account Director- Beauty
Reporting to: SVP & EVP Beauty
Place of Work: New York or Los Angeles, USA
Main Duties:
Purple is actively seeking a bright, enthusiastic, and entrepreneurial Account Director to join its thriving beauty division reporting in directly to the SVP & EVP of the division. The right candidate will have excellent press contacts and demonstrate a high degree of initiative and creativity when pro-actively proposing new ideas. They will also be an articulate presenter, possess good writing skills, be competent at media analysis’, reporting and thrive on attention to detail.
Essential Duties:
- Oversee 5-7 beauty division clients and team structure to ensure consistent growth and development
- Regular interaction & communication amongst other divisions in the agency, in order to maximize opportunities
- Oversee members of the staff and support their growth
- Support new business efforts
- Attendance and participation at key agency & industry events
COMMUNICATIONS & STRATEGY
- Creatively & strategically plan and implement PR campaigns, partnerships and events
- Develop key messages, and Q&A to executive leaders for press interviews and external events
- Proactively pitch development ideas to achieve maximum editorial placement
- Manage and oversee press events, new product launch events, and desk sides
- Manage the budgeting processes for the department, all campaigns and events
- Oversee the team’s creation of press materials that are both visually appealing and informative
CLIENT & TEAM MANAGEMENT
- Day-to-day lead on senior level communication with all clients, building rapport and credibility with the client, based on trust and expert counsel
- Ensure client satisfaction with the agency, services, and staff, and quickly and effectively resolve client problems or concerns
- Excellent team skills, working alongside junior and senior members of the agency
- Manage, coach, and motivate junior members of the team to ensure day-to-day operations run smoothly and PR results are delivered; while supporting them in their growth to the next level
- Liaise with UK team on mutual clients when necessary
- Liaise with team members cross-divisionally to ensure that creative and strategic activity for brands are fully developed and unique to those suggested by competitive agencies
- Be efficient and organized with excellent time management skills and adherence to deadlines
- Oversee the creation and completion of client reports and presentations; including strict attention to campaign evaluation and metrics
NETWORKING & NEW BUSINESS
- Strong knowledge and connections with the top editorial beauty influencers; focusing on session stylists, makeup artists, dermatologists, skincare experts, perfumers, fitness trainers, and their respective representatives
- Participate and contribute to agency's new business efforts alongside AD
- Established, strong industry contacts with high-level beauty press, both online and in print and with key beauty bloggers
- Bring dynamic, creative insight into the agency through personal contacts network and interests, resulting in new business leads and the expansion of the agency’s influencer network
TREND & COMPETITOR ANALYSIS
- Strong understanding and current knowledge of industry trends and competitive brand activity within the beauty and corresponding fashion and lifestyle industries
- Timely reporting of emerging trends, relevant industry news, and competitor activity to clients to further emphasize Purple’s lead position within the beauty industry and amongst new technologies and VIP relationships
- Superior high-level media contacts and broadcast, print, and online media
- Exceptional problem-resolution skills, including the ability to think creatively and prioritize multiple assignments in a dynamic and fast-paced environment
- Ability to be a team player in an environment that requires and rewards collaboration
- Experience in large-scale budget management essential
- A sharp eye for detail is essential
- Ability to work efficiently in a high pressured and fast-paced environment
- Experience in managing and leading a team
- Ability to think creatively
- Exceptional written and verbal communication skills
- Proficient in Excel, PowerPoint, and Word
- Social media awareness with an understanding of online communities
