Job Overview
We are looking for an ambitious PR Lead to help grow Billion Dollar Boy’s presence across the US, with a focus on growing BDB’s reputation and new business. The main objective of this role is to make sure that BDB is recognized as THE agency for the Creator Economy, a respected thought leader, and an innovator in this space. The ideal candidate will have 7+ years of experience in B2B marketing, with an entrepreneurial mindset, and enjoys working within a driven global team. We are looking for someone who is a self-starter and comfortable working autonomously.
About Billion Dollar Boy
Billion Dollar Boy offers global data & insight, strategy, creative, production, paid media, and end-to-end campaign management using industry-leading proprietary software to deliver highly effective & efficient creator-led advertising campaigns at scale.
Since 2014, we have partnered with some of the world’s leading brands, including Heineken, King, Nintendo, PepsiCo, Campari Group, Primark, Shiseido, and L’Oreal.
Our client campaigns have been awarded at the 2022 Cannes Lions, Influencer Marketing Awards, Webby Awards, The Drum Awards and Adweek.
We were among the first global creator marketing agencies and we have evolved to be one of the world’s fastest-growing agencies, with offices in London, New York, and New Orleans.
We view creator marketing as a discipline, not an add-on - and bring this perspective into all of our agency offerings, proving the true value of influencer integration.
Our people set us apart, and our vision is to set a new standard of advertising to change its culture for the better.
We are also an official marketing partner of Meta, TikTok, and YouTube.
Our Culture
Billion Dollar Boy is a hyper-caffeinated transatlantic creative agency with 100+ employees and counting in London, New York, and New Orleans. We are actively creating campaigns across 7 continents with top brands spanning categories of beauty, fashion, lifestyle, consumer goods, food and beverage, and automotive. We are harnessing the power of influencers to win hearts, catch eyes and reinvent advertising as we know it.
We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference. Outside working hours we enjoy regular socials, team lunches, and team building.
Our Values
- Collaboration is key
- Creative to the core
- Quality at scale
- Integrity and inclusion is everything
Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.
When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:
- Recruit, develop, and retain the most talented people, regardless of their background, and make best use of their talents.
- Not discriminate unlawfully against any person.
- Select the best person for the job in terms of qualifications and abilities.
- This sets out our approach to equal opportunities and the avoidance of discrimination at work.
A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process.
Billion Dollar Boy Benefits (*after successful completion of your probation period)
- 25 days holiday per year, PLUS 3 additional mandatory holiday days (to be taken on the working days between Christmas Day and New Year’s Day - subject to Client commitments).
- Volunteering Days*: Up to two paid days off each year to either join a BDB charity event, or something more personal to you.
- We currently offer Private Health Insurance* with Vitality which includes dental and optical coverage.
- Our Pension Scheme is currently a NEST scheme (although we are currently exploring other options). We have recently increased the employer contribution from 3% to 5% (on qualifying earnings).
- Profit Share* based on both personal & business performance. This is designed to incentivize great teamwork and a strong collaborative approach.
- Tech & Cycle Scheme* offering you some great savings and installment plans.
- Friday 5 pm finish and drinks in the office
- Grand In Your Hand scheme: if you successfully refer a new team member to join the BDB family, and they pass their probation in a permanent role, you'll get £1000 in your next pay packet!
- Enhanced maternity and paternity leave (and support)
- New Business Commission for anyone who brings new business to BDB
- Spot ‘Thank you’ Gifts - we like to make sure you know you are appreciated
- Formal Training opportunities
- Every year we have a Summer and Christmas social
- Summer Fridays
Roles and Responsibilities:
- Develop and implement the US PR Strategy, including managing and delivering key messages
- Work with CMO and US Marketing Director to develop a PR approach that ladders into business impact for the US - whilst adopting a global vision, tone of voice, and relevancy
- Develop compelling written content for the media including press releases, media statements, news stories, opinion pieces, and case studies
- Manage, influence, and maintain productive partnerships with industry press/outlets/wider publications/thought leaders - building strong relationships to drive opportunity
- Pitch press releases and bylines to journalists to increase BDB brand awareness and reputation
- Monitor and analyze media coverage impact
- Contribute to global social media strategy
- Ensure that the PR and communication strategy is aligned with the wider client communication plans for BDB
- Work with the UK Senior PR Manager to develop PR plans to raise the profile of senior leaders within the business
- Understand and stay up to date with the wider environment that the business is operating within, advising the business as required.
- 5+ years experience
- Educated to a degree level or equivalent
- PR agency experience preferred
- Experience working in a fast-paced environmentStrong understanding of the global media landscape and how to engage audiences in today’s media
- Capability to define, develop, present, and adapt strategic 360 communication plans, annually, monthly
- Strong perspective about the role of PR/Comms in the wider brand communications strategy
- Proven track record of executing successful public relations campaigns at a national level
- Strong relationships with both local and national business and industry media outlets
- Ability to write clearly for different content formatsConsumer of media of all types, from publishing to social media
- Strong organisation and communication skills
- Knowledge and experience of working with influencers and the value/role of this medium
Prospective applicants can apply through the link HERE.
