Global Brand Public Relations is an integral function of Marriott’s Global Communications & Public Affairs (GCPA) department which leads Corporate Communications, Media Relations, Internal Communications, Government Affairs, Social Impact, and Multicultural Affairs for the Company. Under the leadership of the Senior Vice President (SVP), Global Brand and Portfolio Public Relations, the Director role leads PR for the company’s Select brands, which includes the following categories:
Classic Select Brands: Courtyard, Fairfield, Four Points, Spring Hill Suites
Distinctive Select Brands: AC Hotels, Aloft, MOXY
Longer Stay Brands: Residence Inn, TownePlace Suites, Element
The Director, Select Brand PR reports to the SVP, Global Brand and Portfolio PR and has one direct report. The Director, Select Brand PR works at Marriott’s headquarters in Bethesda, Maryland or MI Lab in New York City.
Working with the SVP, the Director establishes the PR vision for each of the company’s Select brands, works with the team to identify goals and KPIs to drive results, is focused on PR positioning to drive brand affinity. The Director is also responsible for fully integrating public relations into each brand’s overall consumer marketing plans and communications objectives, developing and successfully executing these consumer-focused public relations plans utilizing proven PR practices as well as out-of-the-box thinking that drives awareness of, and action by, the company’s target consumers.
The Director, Select Brand PR will work closely with the Select brand and marketing organization as well as with PR colleagues in the continent to ensure the company presents an aligned global select narrative. It is the responsibility of this position to understand and embrace brand voice, charting unique positioning for both the brands within Marriott’s Select portfolio. Working with the SVP, Global Brand and Portfolio PR, this role will implement break through PR activations, transformational media or other brand partnerships and leverage trends to drive consumer action as well as brand distinction. The Director, Select Brand PR is focused on story telling around prominent (“brand halo”) openings and brand innovations. In addition, the Director will focus on PR exposure that amplifies the Select brand’s marketing activations. This role works hand in glove with the VPs of Marketing for the select brands to ensure brand initiatives have press legs.
If you are interested in learning more about this opportunity, please follow the link below to directly apply to the Marriott Careers Site.
https://jobs.marriott.com/corporate/jobs/23100389?lang=en-us
