Global Brand Public Relations is an integral function of Marriott’s Global Communications & Public Affairs (GCPA) department which leads Corporate Communications, Media Relations, Internal Communications, Government Affairs, Social Impact, and Multicultural Affairs for the Company. The Director, Luxury Brand Public Relations (PR), manages the strategic public relations for two key brands in Marriott’s luxury brand portfolio, as well as the company’s overall luxury brand portfolio – MILUX. Under the leadership of the Senior Vice President (SVP), Global Brand and Portfolio Public Relations, the Director role leads PR for the luxury brands of The Ritz-Carlton, The Ritz-Carlton Reserve, St. Regis Hotels & Resorts, as well as the MILUX portfolio overall, and consults on the PR for brand extensions including The Ritz-Carlton Yacht Collection. While the Director role has specific brand responsibility, the role will work collaboratively with the Senior Director, Luxury, to support the overall luxury portfolio. The Director, Luxury Brand PR reports to the SVP, Global Brand and Portfolio PR and has one direct report. The Director, Luxury Brand PR works at Marriott’s headquarters in Bethesda, Maryland or MI Lab in New York City.
Working with the SVP, the Director establishes the PR vision for The Ritz-Carlton and St. Regis brands and works with the team to identify goals and KPIs to drive results. The Director, Luxury Brand PR is focused on the successful PR positioning of both of the luxury brands within its scope to drive brand affinity as well as building awareness of the overall MILUX portfolio of luxury brands, including the executive positioning of the newly appointed President, Luxury. The Director, Luxury Brand PR, working with the SVP, is responsible for fully integrating public relations into each brand’s overall consumer marketing plans and communications objectives, developing and successfully executing these consumer-focused public relations plans utilizing proven PR practices as well as out-of-the-box thinking that drives awareness of, and action by, the company’s target consumers.
The Director, Luxury Brand PR will work closely with the Luxury brand and marketing organization as well as with PR colleagues in the continent to ensure the company presents an aligned global luxury narrative. It is the responsibility of this position to understand and embrace brand voice, charting unique positioning for both of the brands within Marriott’s luxury portfolio as well as developing the overall portfolio narrative. Working with the SVP, Global Brand and Portfolio PR, this role will implement break through PR activations, transformational media or other brand partnerships and leverage trends to drive consumer action as well as brand distinction. The Director, Luxury Brand PR is focused on story telling around prominent (“brand halo”) openings and brand innovations. In addition, the Director will focus on PR exposure that amplifies the Marriott Luxury portfolio’s marketing activations. This role works hand in glove with the VPs of Marketing for the luxury brands to ensure brand initiatives have press legs.
If you are interested in learning more about this opportunity, please follow the link below to directly apply to the Marriott Careers Site.
https://jobs.marriott.com/corporate/jobs/23100379?lang=en-us
