Global Brand Public Relations is an integral function of Marriott’s Global Communications & Public Affairs (GCPA) department which leads Corporate Communications, Media Relations, Internal Communications, Government Affairs, Social Impact, and Multicultural Affairs for the Company. The Senior Director, Luxury Brand Public Relations (PR) together with the Director, Luxury Brand Public Relations (PR), oversee the strategic public relations for Marriott International’s luxury brand portfolio, which includes The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis Hotels & Resorts, JW Marriott, W Hotels, and The Luxury Collection. While both the Senior Director, Luxury and Director, Luxury each have their specific portfolio of luxury brands, they work collaboratively to support the luxury brand portfolio (MILUX) and both report to the Senior Vice President (SVP), Global Brand and Portfolio Public Relations. These roles work at Marriott’s Headquarters in Bethesda, Maryland or MI Lab in New York City. The Senior Director, Luxury Brand PR has two direct reports, one which is a shared resource for the luxury brand team.
The Senior Director establishes the group’s vision and works with the team to identify goals and KPIs to drive results for Luxury Brand PR. This Senior Director, Luxury Brand PR is focused on the successful PR positioning of the JW Marriott, W Hotels and The Luxury Collection brands to drive brand affinity as well as building awareness of the overall MILUX portfolio of luxury brands, including the executive positioning of the newly appointed President, Luxury. The Senior Director, Luxury Brand PR is also responsible for fully integrating public relations into each brand’s overall consumer marketing plans and communications objectives, developing and successfully executing these consumer-focused public relations plans utilizing proven PR practices as well as out-of-the-box thinking that drives awareness of, and action by, the company’s target consumers.
The Senior Director, Luxury Brand PR will work closely with the Luxury brand and marketing organization as well as with PR colleagues in the continents to ensure the company presents an aligned global luxury narrative. It is the responsibility of this position to understand and embrace brand voice, charting unique positioning for each of the brands within Marriott’s luxury portfolio. This role will develop and implement break through PR activations, transformational media or other brand partnerships and leverage trends to drive consumer action as well as brand distinction. The Senior Director, Luxury Brand PR is focused on story telling around prominent (“brand halo”) openings and brand innovations. In addition, the Senior Director will focus on PR exposure that amplifies Marriott’s luxury portfolio’s marketing activations. This role works hand in glove with the VPs of Marketing for the luxury brands to ensure brand initiatives have press legs.
If you are interested in learning more about this opportunity please follow the link below to directly apply to the Marriott Careers site.
https://jobs.marriott.com/corporate/jobs/23100364?lang=en-US
