A Senior Publicist acts as an integral ambassador to both KCD and its clients and works to bring a professional, motivated, and diversified skills set to compliment the department and agency. They have the capacity and skill set to instill trust in clients and have strong relationships with a wide range of fashion, lifestyle and digital media persons. Having the capacity to prioritize and manage multiple projects will contribute to their overall Agency success. They will have the appropriate style and taste to serve as an exceptional brand ambassador for both KCD and its clients. The ideal candidate will have a strong background in pitching local and national broadcasting as well a lifestyle PR background.
Responsibilities Include:
- Provide support to Publicity Director and Agency Management with necessary management skills for both day-to-day and strategic long-term responsibilities
- Keen understanding and relevance in lifestyle, hospitality & retail industry-related matters
- Maintains strong local and national broadcasting relationships with the ability to pitch stories
- Cultivate relationships with print & online editors and industry leaders
- Have keen understanding of the client’s image, ideals and goals in order to develop, lead and manage clients through seasonal strategy, product and special project pitches
- Provide a consistent, professional client experience and manage client expectations
- Develop and execute feature stories, product placement, editorial reporting and analysis
- Manage press coverage
- Assist with Fashion shows and managing seating at shows
- Manage a team of Publicists/Junior Publicists on client sample trafficking accounts and delegate tasks
- Manage celebrity/VIP dressing and placements
- Manage client events while seamlessly collaborating with their in-house teams
- Cultivate relationships with Fashion and media industry persons to help grow KCD Global
- Collaboration with KCD International offices on sample requests and editorial opportunities
- A minimum of 4-5 years’ experience working either in-house or with an Agency in a Public Relations capacity
- Ability to travel internationally at least twice per year to international fashion shows
- Excellent verbal and written communication skills
- Strong time management skills, ability to multitask, intelligence – this role requires managing many different areas for several clients simultaneously, does not get stressed under pressure
- Knowledge and understanding of the lifestyle, hospitality & retail industries, as well as designers and emerging style
- Experience working with luxury brands and familiar with the editorial landscape
- Combination of creative and strategic thinking, ability to jump from the creative side of marketing to the analytical side
- BA Degree- a Degree in journalism, communications or English a plus
- A strong work ethic
- Ability to work in a team environment and actively engage both colleagues and clients in open communication.
Apply HERE.
