Zapwater Communications' Los Angeles office seeks an Account Director to join its collaborative, creative, and innovative PR team with an emphasis on travel and hospitality clients.
Responsibilities Include:
Account Leadership and Client Management:
- Act as the senior engagement lead on almost all accounts
- Maintains client relationship
- Takes responsibility for account outcomes (including if includes a social component if the most senior team member)
- Conceptualize advanced, integrated, and innovative publicity campaigns
- Provide guidance in developing and presenting new industry insights and business trends for client
- Apply extensive experience and understanding of traditional and emerging communications trends and technologies to elevate strategy
- Pitch high-level media such as national business desks and broadcast outlets
- Oversee and monitor ongoing campaign performance to ensure programs are executed properly and according to client scope and expectations
- Conduct post-campaign analysis and provide recommendations for future initiatives
- Develop, mentor, and manage team members
- Provide continual informal feedback as well as perform timely performance reviews, as necessary, to ensure the professional development of staff
- Supervise, maintain, and lead account dynamics, both internally and externally
- Review and ensure quality of all outbound materials including press releases, company collateral, corporate website copy, e-mail campaigns, etc.
- Maximize individual performance and productivity through time management
- Display financial acumen and budgeting practices
- Be accountable for and maximize profitability at the account level through the evaluation of project and retainer fees and implementation of the appropriate account staffing structure
- Create, approve, communicate, analyze, and report results of internal and external budgets
Business Development:
- Drive organic growth and identify ongoing opportunities for existing client development
- Identify, pursue, negotiate, and drive new business development and strategic partnerships that expand our reach and/or increase our revenue
- Assist with brainstorming better business practices for new business documents and presentations
- Provide strategic leadership, direction and management for business development and marketing functions by choosing industries and markets for the agency to pursue
- Create new business proposals as well as negotiate rates and positioning
- 7+ years of experience
An Account Director at Zapwater Communications leads day-to-day operations, serves as senior client contact, and executes strategic public relations programming. This person is a key member of the leadership team and will continue to position the agency for growth and success. The overall objective of this position is to manage and potentially grow client accounts through the effective use of human capital and financial metrics.
Apply HERE.
