Role Purpose: Develop PR plans that deliver cut through news and consumer PR coverage for our brands to increase awareness, preference, and drive commercial results.
Key Accountabilities:
Help increase brand awareness for IHG Hotels & Resorts by securing coverage in Tier 1 lifestyle, travel, Gen Z and business outlets.
Subject matter expert on ‘great PR’ related to earned media coverage.Establish and maintain Tier 1 relationships with travel and lifestyle consumer media outlets.
Focus on big ideas that win the hearts and minds of consumers, and set our brands apart from the competition with a focus on enabling global delivery and owner ROI globally.
Develop and manage the press office calendar globally and budget for priority markets.
Manage process for receiving and executing prioritized briefs from category, shared services and commercial leads.
Manage an agency network to ensure alignment, consistency, efficiency, effectiveness and value for money.
Ability to effectively influence leaders to shape strategy.Training, advice, and support to key management as required.
Manage always-on influencer program in partnership with PR agency.
Evangelize and embed IHG Masterbrand strategy and key messages within earned media opportunities.
Education: Bachelor's Degree in a relevant field of work or an equivalent combination of education and work-related experience. B.A. in Journalism, Communications or English preferred.
Experience:
Minimum 5 years progressive work-related experience with demonstrated proficiency in multiple disciplines/processes related to the position, including public relations, media relations, executive support and internal communications.
Technical Skills and Knowledge:
Knowledge of the travel and / or lifestyle media landscape and ability to build relationships with key media stakeholders.
Strong writing, communication, and interpersonal skills.
Demonstrate excellence in preparing clear and concise written business communications for all types and levels of audiences.
Ability to influence and communicate with all levels of management and employees.
Apply HERE.
