AE –Active Lifestyle - Job Description
TURNER, a full-service public relations and digital communications agency specializing in travel, outdoor, wellness, lifestyle and spirits brands, is seeking an Account Executive (AE) to join our active lifestyle team. Candidates must have 3+ years of media relations experience with demonstrated results and knowledge working within the outdoor, sport, health & wellness or active channels. Our ideal candidate is based in New York, Denver or Chicago. We currently work from our offices on a hybrid schedule, two days per week in office.
Specific responsibilities may include:
Supports daily activities for designated active lifestyle accounts as part of a multi-person account team
Contributes 70+ percent of time to proactive media relations
Brainstorms new, fresh story angles and proactively pitches them to relevant media to support collection launches, collaborations and trend-driven narratives
Understands and prioritizes the objectives of each client; anticipates needs in advance
Support creative ideation for media events and provide on-site support and execution of events multiple times a year
Develops and maintains solid relationships with journalists, podcasters and social media influencers
Writes client collateral, which includes but is not limited to: news releases, media alerts, photo captions, media pitches, bios and fact sheets Oversees preparation of meeting agendas, notes and reports
Assists with client relations through meetings, conference calls, events and general contact
Stay abreast of current industry news and trends Act as first set of eyes on materials prepared by JAE/AC
Knowledge and Skills Required:
Three or more years of active lifestyle communications experience; agency experience preferred
Holds established national endemic, outdoor, health & wellness and lifestyle media relationships, and the skills to develop new relationships using traditional and digital tools
BA or BS in public relations, journalism, communications or related fields
Excellent interpersonal and communication skills
Proficient in AP Style
Previous experience coordinating media familiarization trips, immersion events and/or desk side tours
Possesses excellent writing skills, with a strong attention to detail
Uses social media tools regularly and has experience integrating social media into public relations programs
Proficiency using TrendKite, Muck Rack, Burrelles, news wires and MS applications
Passion for an active lifestyle, whether that’s hiking, camping, skiing, running, studio fitness, etc.
Other ways to WOW us:
If you’ve spent some time exploring the world. If you have a personal hobby or interest involving anything remotely relevant to our client portfolio. Climbing mountains? Pursuing a personal record? Visiting the trendiest workouts? Authenticity with clients is important to us. You’ve published anything, anywhere – anything from a personal blog to bylined articles; please include the links. About TURNERTURNER is a public relations, social media and digital communications firm representing some of the world’s best destinations, resorts and brands. We specialize in tourism, travel and active lifestyle brands (“the places you want to go, and the items you need in your bag”). We have offices in New York, Chicago and Denver, with teams in Miami, Madison, Austin, Portland, Los Angeles and South Carolina, to best service our worldwide clients based in the U.S., U.K., Canada, Latin America and Caribbean. Salary range varies based on experience, $60,000-$70,000. Please share portfolio link if available. TURNER is an Equal Opportunity Employer. Apply here.
