The Digital Account Director reports to the VP/SVP of the division with a dotted line to the senior leadership team. The primary responsibilities of the Account Director are to assist in the leadership of the division and to supervise and implement account work for a dedicated portfolio of clients. The Account Director is responsible for managing and supervising the execution of all aspects of client digital programs, including resource allocation and budget, managing the client relationship, managing creative process, and managing the account team. This role is also integral to the new business function, working alongside agency leadership to generate proposals through the development of compelling creative and prospective client strategies. The Account Director should demonstrate an expertise to answer questions related to social media strategy, both paid and organic, and influencer relations, promptly and unaided, as well as an ability to anticipate client and agency needs with an eye on overall business objectives.
Responsibilities:
- Provide senior strategic counsel to clients and account teams
- Manage the execution of client programs for brands and executives, as well as assume direct responsibility for quality of work and measurement of results
- Develop key relationships with stakeholders, internally and externally
- Analyze data, distilling metrics in actionable insights to evolve client programs
- Provide regular updates and liaise with the executive team
- Create short- and long-term client strategies to achieve business objectives for brands and executives within budget
- Consult and lead social media strategy for client executives/leadership, setting the strategy and creating applicable content with team
- Support on social media coaching for client executives/leadership
- Consistently offer value and add counsel
- Plan and run strategic client meetings
- Retain and develop current accounts to increase revenue
- Function as a main contact for client accounts and/or communicate with clients at the senior level to build and maintain relationships
- Lead creative process and liaise with creative agency partners to oversee creative direction for photo/video assets
- Create event social media strategy and staff client events to oversee on-the-ground content capture
- Supervise account staff in their daily activities, provide structure and instruction for balancing workloads
- Motivate, mentor, and guide professional development of staff
- Assume fiscal responsibility for division, accounts, and team
- Actively participate and guide the operations and future course of division and agency
- Expert knowledge of social networks and ability to assist clients with developing strategies and monitoring share of voice
- BA/BS Degree
- 8-10 years minimum experience in a digital communications role, including social media platform management (organic/paid), influencer relations management, and/or content production
- Prior agency experience is preferred
- Must be comfortable leading client and new business meetings
- Understanding of general marketing concepts including branding, marketing, content development and design
- In depth knowledge of social media platforms including Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, and TikTok
- Familiarity with social media tools such as Canva, Planoly, HootSuite, Iconosquare, Facebook Business Suite, and Sprout Social
- Understanding of SEO and web traffic metrics, as well as how they can be leveraged on social media
- Ability to provide creative input and suggest different ways to communicate marketing messages
- Strong communication and interpersonal skills
- Must be extremely organized, detail-oriented and collaborative
- Must be able to multi-task and effectively manage the timely delivery of work against short deadlines
- Strong understanding of social media KPIs
- Great cross-team communication skills
- Ability to communicate effectively to business, artistic and technical people
Knowledge and Skills Required:
- Excellent interpersonal and communication skills
- Detail oriented and results-oriented
- Ability to spot trends and integrate into digital efforts to keep accounts current in the media
Apply HERE.
