Crowe PR is a dynamic public relations and marketing firm. Combining proven storytelling tactics with novel marketing tools, we build, manage and protect reputation & drive positive brand awareness & business growth for our clients. 

We are professionals who thrive in a positive and collaborative environment and learn and grow from one another. We are committed to our core values and harness the culture of authenticity, transparency, proactivity and positivity to deliver results that truly move the needle for our clients. We celebrate achievements and are driven by success. We are proud to have been recognized by San Diego Business Journal as one of the ‘Best Places to Work List’ in 2022 and one of the ‘Best PR Firms in San Diego.’   

You are a growth-minded public relations and marketing professional who thrives in a dynamic entrepreneurial environment and is willing to take risks and think big. Your passion for brand development centers on solving clients’ problems with strategic and creative solutions. You are ROI-driven, focused, communicative and bring a positive atmosphere to the team. You embrace your strengths and are ready to grow in your career.

Major Areas of Responsibility:  

- Serve as a client-facing media expert, with support of additional team members, as appropriate;

- Execute key client-facing media initiatives, working collaboratively with account services team;

- Serve as a senior leader to account teams with regards to client communications, writing, and media strategy;

- Manage the media relations portion of each clients’ 90-day plans and strategize with account leads and teams to do so effectively and efficiently;

- Build and execute media strategy, utilizing existing contacts, databases, social media competitive research and more;

- Aid in creation of media slides and statistics within quarterly reports for clients;

- Develop media sections of each PR plan, including short-term and long-term strategy;

- Support Media Director set and maintain media department standards and the implement new processes and operational efficiency for the department;

- Identify media priorities for each account and collaborate with the team to update media agenda;

- Secure impactful media placements for clients and ensure team is delivering on client placement goals and KPIs;

- Pitch and secure impactful placements for clients;

- Monitor and report on trends within clients’ industries and make relevant recommendations to the wider media team and agency;

- Monitor and refine media and reporting processes;

- Ideate and propose more efficient and effective processes that will aid the team and the company at large;   

- Continuously update media lists to ensure all contacts are relevant, up to date, and able to serve clients’ needs, and create new media lists when clients break into new industries;

- Consistently meet and engage with media professionals to nurture agency ‘friendlies’ database;

- Coach Media Specialists on drafting introductory pitches to new media contacts to expand company reach;

- Draft & review press materials, including but not limited to press releases, pitches, and media advisories;

- Confidently explain, and educate media team on, various media metrics (I.e. including impressions, circulation, ad value, Domain Authority and more);   

- Initiate and lead client calls at least once a quarter to update the client on pitching priorities, big wins, current trends, overarching goals/strategy, etc.;

- Appoint and oversee media team members’ ownership of various media projects and initiatives;

- Lead client media training;

- Coach and inspire the growth and development of junior team members by providing consistent feedback, training, and holding accountable to goals and KPI’s;

- Participate in relevant new business presentations, as needed. 

- 5+ Years of PR and/or integrated marketing agency experience 1 year of experience in a management role required, 2 years preferred;

- Bachelor’s Degree in communications, public relations, or similar field preferred;

- Excellent oral and written communication skills and knowledge of AP Style;

- Self-starter, who can complete tasks with little direction and can independently problem-solve based on a combination of experience and research;

- Displays utmost professionalism internally and externally, with clients, partners, etc.;

- A positive, analytical, and creative mindset to be used in identifying and approach challenges, inefficiencies, and ineffective processes with a solution-oriented mindset;

- A good and active listener, someone who reads people and those in a room well (and adapts their style and response accordingly);

- Ability to effectively manage and prioritize multiple client projects and deadlines across teams;  

- Is solutions-oriented, recommends solutions when problems arise, assists colleagues in problem solving, and seeks input from colleagues in problem resolution;

- Ability to work in a dynamic environment through flexibility, resilience and a positive outlook;

- Leadership characteristics such as open-mindedness to others’ communications style, viewpoints and opinions; empathy and compassion; being direct and giving feedback with respect and integrity;

- Experience with Cision, Meltwater and/or other journalist databases and reporting tools;

- Proficient at Microsoft Office Suite.

Benefits & Perks:

- Medical, Dental, Vision coverage;

- 401k retirement savings;

- Generous PTO policy;

- 40 hours of sick leave;

- Half-day Fridays;

- Pet friendly;

- Remote flex;

- New business commission opportunity;

- Employee referral bonus opportunity 

Crowe PR is committed to fostering a culture of trust, respect and inclusion – both within our walls and our wider communities. We are curating a workplace that honors diversity and celebrates individual differences. We remain committed to offering equal opportunities to all, regardless of race, religion, sexual orientation, gender, political beliefs, age, level of education, or disability status.  

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position. This job description should not be construed in any way to create a contractual relationship.