The Berman Group is seeking a Director of Public Relations to manage the department, lead accounts and support strategy and execution for clients. This is a communications and content-focused role with the opportunity to deliver impactful, integrated campaigns for an exciting and growing roster of real estate, technology, design, nonprofit, sustainability and investment clients. This position is located in NYC and will be a hybrid postion.
Job responsibilities include:
-Be the main point of contact and manage execution and strategy for a roster of client
-Write, edit and pitch press releases to industry and general media contacts
-Strategize and pitch interviews to relevant media, as well as help develop clients as regular media sources
-Write and edit earned, sponsored and client-hosted articles for media outlets, industry newsletters and other digital and print media
-Coordinate and strategize with our team and clients on editorial, brand and social strategy
-Develop creative story, communications playbook and campaign ideas that drive favorable media coverage and business growth for clients
-Monitor media and maintain regular clippings reports for clients
-Strategize, create and manage social media schedules, posts and engagement dataMaintain and grow a database of media and industry contacts
-Work with our creative and web teams to develop ad copywriting for multimedia digital and print content
-Lead the Public Relations Department, providing management and mentoring to junior staff
The ideal candidate has the following qualifications:
-You're a self-starter and highly organized but also a collaborative team player for our integrated business
-You have exceptional writing skills and can develop your own story ideas for clients
-You have at least 3-5 years of experience in public relations and social media management, either in-house or at an agency
-You have a demonstrated ability to work analytically and thoughtfully within deadlines
-You can prioritize and multitask across your client accountsYou have experience with client- or executive-facing roles and can communicate professionally and strategically in meetings and pitches
-You exhibit professionalism in all aspects of work, including with clientsYou're proficient in the Microsoft Office suite, Google Docs and major social media platforms
-It's a plus if you have experience in the real estate, built environment or technology industries
